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Questions tagged [advertising]

Advertising is the practice of producing text, images, or other media intended to influence others' purchasing decisions.

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7 views

Is it still feasible to advertise on platforms like Adroll with targeting FB ads now that iOS has pushed the new update?

We have an ecommerce business and generally use Google Ads for Shopping and Display, we also use Instagram and Facebook advertising every now and then. We discovered that Adroll is a very good tool ...
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1answer
28 views

How to remove CLS on a website that contains ads

I've read all the documentation regarding CLS and what causes websites to have CLS. I'm having a tough time figuring out what is causing the CLS for the users. And how to stop the CLS for those given ...
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1answer
22 views

Could a slow website cause visitors from a Facebook ads campaign to bounce?

I have a website with traffic problems. The web site sells a product in Spanish. I recently created a Facebook ads campaign, and it got 96 visits. But Google Analytics only registered 9 visits. I ...
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7 views

Google Ads (Adwords): How does one “remove” or “unset” Campaign Groups?

Google Ads (Adwords): How does one "remove" or "unset" Campaign Groups? Not like this: https://support.google.com/google-ads/answer/6393350?hl=en#zippy=%2Cremove-a-campaign-group
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1answer
15 views

how to get conversion tracking code in bing?

https://about.ads.microsoft.com/en-us/resources/training/universal-event-tracking says "To get started, click the Campaigns page, and then on the left pane, click Conversion Tracking": Only ...
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0answers
11 views

Do Google Ads get attributed to the most specific targeting when multiple rules overlap?

Anyone know what the specificity hierarchy is on Google Ads? Does it always attribute the results to the most specific target? For example if you have a radius inside a radius will it attribute the ad ...
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19 views

How does Facebook Ads bidding strategy decide ties?

If 2 entities are targetting the same set of audience and set exactly the same bid strategy and bid amount then how does Facebook decide who wins the bid? What's the tie-breaker logic? Example: Entity ...
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27 views

Cannot create Twitter ad based on creative with text and image

Twitter support doesn't respond, and the site's telling me I need a creative in order to finish and send out my advertisement. I separately uploaded a creative but when I go back to the Twitter ...
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1answer
26 views

Should translated English keywords pointing to local language landing page be in a separate Campaign / Ad group or same as original?

We have done quite a bit of testing with driving local traffic using English terms (eg. used cars Stockholm) instead of local language terms (begagnade bilar Stockholm). Basically, English keywords ...
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0answers
7 views

How can / How should I add extra columns to the google shopping feed?

We are using google shopping to export (product) data to Google for Shopping Ads using this spec https://support.google.com/google-ads/answer/7052112. The spec outlines all the required fields, but ...
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0answers
8 views

Why some website are not availables in Google Ads Display Network?

I'd like to have my dynamic ads running on some website where i see these are displaying Google Ads, but when i go to edit the targeting preferences (display ads) to add them, i cannot find these ...
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1answer
20 views

On Adsense reports, where can I see the pages of my website on which Ads where clicked?

On Adsense reports, where can I see the pages of my website on which Ads where clicked? I'd like to compare CTR, CPM, on a page-by-page basis or at least depending on the type of page (review, blog ...
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0answers
14 views

Is it possible to target a specific website with outbrain?

I saw a website where I would like to advertise. He uses Outbrain. Is there a way to target a specific website in the Advertisers’ dashboard? So far, I just saw the option to target by location and by ...
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2answers
61 views

How much Analytics/GTM tracking knowledge is reasonable to expect from a marketing specialist?

These days, there's no shortage of folks willing to take your money to make create ads on Facebook (and others). There does seem to be a shortage of people who are capable of measuring the results of ...
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19 views

Trouble diagnosing an AdSense Viewability / Active View issue

I'm having a viewability issue with a vertical Adsense placement (300x600 and under). It's a pretty standard above-the-fold, right column placement. The top of the placement starts around 200 px from ...
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13 views

Is it possible to target Twitter ads to the followers of given person?

When marketing my website through twitter ads, is it possible to target followers of a given person? So as ad will be displayed to those specific people. If so, how would I do so?
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1answer
30 views

Server Side Amazon Affiliate Ads Possible?

Is it possible to have server-side Amazon Affiliate ads - from my server, in order to bypass ad blockers? If I use the code supplied by the Amazon Affiliate tools, I get something like this (...
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1answer
41 views

How can I target Google Ads to users with higher social class and income?

As an advertiser trying to get customers/leads to sell a product, I notice that Google optimizes my CPC by slowly "slipping" to lower-class targets. This makes my campaigns cheaper but less ...
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0answers
15 views

Passing diffrent account numbers to defined ads

I have a template with various ads strategically placed. I have multiple employees with their own Adsense accounts. Depending on the employee publishing the data, their own adsense account number is ...
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0answers
40 views

How to specify latitude/longtitude in google ad preview tool?

I've created an Adwords campaign targeting specific regions on the map using radius tool. However I don't see my ads when typing in my keywords, even though I've allowed google access to my location ...
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205 views

We've detected an issue on your IAB TC string [Adsense-EU-Consent]

I'm having a problem with the new policy that applied to the EU The issue is the following which i couldn't understand nothing of it. Error number 2.1a at https://support.google.com/adsense/answer/...
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1answer
45 views

Are anti-adblocker scripts forbidden by Adsense's “encouraging clicks or views” policy?

According to Google Adsense's policy encouraging clicks or views is not allowed which is logical, but does this affect a banner that would prompt the user to disable its ad blocker? I am using a home ...
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1answer
34 views

What is sponsored listings?

I went to a domain once (surprise) and I saw a "sponsored listings" list. It did not appear to be from the website owner, but from a third party. What exactly are "sponsored listings&...
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1answer
113 views

How to get Google to reevaluate a landing page for AdWords

We have a Google AdWords campaign with bad results. Upon investigating, I realized that Google deems the landing page to be below average for most of the keywords. I've now made changes, but don't see ...
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3answers
58 views

Can I promote my new website on my current website without a penalty from Google?

On my current website, can I promote a link for my new website which has completely different content? For example, I want to add this type of promotion on the front page, profile pages, post pages, ...
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0answers
40 views

Why are some pages showing Google Adsense Blank Ads? [closed]

I have a site where I've implemented Google Adsense. On most of the pages, the ads are showing fine but on one page it is showing empty space. What is the reason for that?
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0answers
10 views

Is there a way to find “similar advertisers” without a Google AdSense account?

I am trying to find ads that are similar to the ones suggested to me by Google Ads. Having done my research, I found that you can, as an advertiser, target "similar audiences" and that it is also ...
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2answers
335 views

What is “fourth-party” in advertisement?

While I understand third-party cookies, I am not sure to understand what exactly "fourth-party" means in sentences such as: Third and fourth party ad tracking is allowed on [website] ...
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0answers
187 views

Fix DFP error: “Div div-gpt-ad-XXXXXX is not mapped to a known ad unit.”

I set up an ad manager campaign. I clearly followed all the step from DFP, but ads are not showing on the my domain. The delivery tool of ad manager shows the following error on the same domain where ...
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1answer
346 views

Multiple instances of the same AdSense ad unit (same data-ad-slot) on a page?

Each ad unit has a unique data-ad-slot, right? Can I have multiple instances of the same ad unit (i.e: the same ad-slot) running on the same page? Could this be a bad practice, somehow? For example: ...
4
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1answer
75 views

Does the presence of a flash banner on a site inherently create a vulnerability on the site?

Does the presence of a flash banner inherently open the site up to exploits, or is there a way to ensure the flash banner does not have "access" to anything important on the page. The page in ...
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0answers
26 views

Why is AdMob paying less for Interstitial Ad clicks?

So, last month my app got from AdMob about $3 for all the ads displayed, and for a click on an Interstitial Ad I was getting paid about $0.40. From the start of January 2020 I noticed that the users ...
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0answers
48 views

Possible to legally display ads without consent from EU users?

The EU cookie law, I believe, requires the consent of EU user to place cookies. The ads that I know of on the website uses cookies. Is possible to legally display ads on website without consent from ...
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0answers
26 views

Why do domains that serve ad content show up in ad reports alongside the sites that actually have the ads embedded?

I'm trying to understand why when I look at a domain report from an adserver (eg DCM) that I see the following below included alongside normal domains? Surely I should only see the domains that the ...
1
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1answer
382 views

What's the correct use of dynamic Facebook UTMs for Google Analytics?

This question has two parts: best practice, and issues with reporting. Best practice: Right now, the UTMs that we've set up for our Facebook & Instagram advertising campaigns are dynamically ...
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1answer
106 views

Can Google Analytics group impressions/clicks by visitors' countries?

I was planning to use PHP to create a tracking system for recording the impressions and clicks of my ads (not served by Google Ads). But during my research on how to design the database, I saw someone ...
2
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1answer
29 views

Can I export my users' third party cookies such as those from Yandex to Google Ads?

I have been collecting cookies by different services like Yandex, Mautic, Facebook pixel etc. Now I need to share/import these Cookies to Google for make remarketing from my WEB by Google Ads. ...
2
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1answer
34 views

What is the difference between two URL input boxes in Facebook Ad Manager?

I'm unable to understand these two boxes for tracking links: I understand that the first one is the link used in the ad. If so, then what is the second one is for?
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1answer
16 views

How to label and track 2 different page types (with vs without ads) in analytics?

Using Google Analytics, how could I label pages in my site so I can then see individual stats in Google Analytics. For example, I have over 500 000 pages in the site, and I want to compare the site ...
3
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1answer
68 views

Can I hide ads for Googlebot so it loads my site faster?

I have ads which load sometimes slower, I want to hide those ads for Googlebot. I plan to hide that ad code for googlebot only and show them only to users. Do I risk a Google penalty if I hide ads, ...
5
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2answers
607 views

AdSense units don't respect CSS margin rules

I just noticed that on sites with "auto ads" enabled, auto-placed AdSense units don't follow CSS rules regarding margin or padding in mobile view. They display across the entire viewport instead of ...
2
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1answer
32 views

Using Google Adsense on Hidden Sections of Domain

I got a verified google Adsense account a few years ago when I was running my own little blog, which related to my web design business. I was able to use the same registered account to set up ads on a ...
3
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1answer
2k views

All of my Google AdWords accounts are suspended because I used the same credit card?

I do not understand why my account was suspended for "suspicious payment info". The issue started when I set up my new campaign and added my billing information. The campaign continued to have in ...
4
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1answer
189 views

How can I prevent site search powered by a custom Google search engine from showing ads?

I just set up this cse.google.com thing and it works great. How can I prevent it from showing ads? I looked almost everywhere in the admin panel of cse.google.com but can't find anything related.
1
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1answer
129 views

Load google ads dynamically?

I always thought loading google ads dynamically wasn't allowed and then I saw freerice.com which seem to do just that. Is it against TOS to load google ads as a user scrolls down the page. I have a ...
2
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1answer
71 views

Do ads that pop up in a new tab hurt SEO?

Today a lot ad companies offer propeller ads instead of popup ads. I read how popup ads can hurt Google rankings. Those articles say that Google hates ads that pop up in new window. However, ...
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0answers
63 views

Will using x-Robots-Tag on a 302 redirect URL from advertising prevent Google penalties when the publisher doesn't support nofollow links?

Usually we buy ads banner on some website (not with SEO purpose) and we use this approach: publisher-website.example -> banner -> short-link.example/1234/ On this domain we have configured a ...
2
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0answers
40 views

Will allowing users to customize the number of ads they see entice them to disable ad blockers?

I totally understand with users getting pis*ed of by ads, especially if there are to many, or irrelevant. I also totally understand that many sites depend on displaying them. Mine is one of them. I ...
2
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2answers
59 views

Google XML Feed, Schema and product availability

Regarding product availability, there's that little something I don't quite understand. We have an online store with a few thousand products. Some of those products we don't have "in stock" for ...
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2answers
915 views

How long should I expect it to take to get ads on a web site?

I recently had an idea for a web site that I wanted to monetize. A big part of this site revolved around an infrequent conference which only happens every few years, and it just so happens I had ...

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