Questions tagged [advertising]

Advertising is the practice of producing text, images, or other media intended to influence others' purchasing decisions.

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30 views

Do ads that pop up in a new tab hurt SEO?

Today a lot ad companies offer propeller ads instead of popup ads. I read how popup ads can hurt Google rankings. Those articles say that Google hates ads that pop up in new window. However, ...
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20 views

How can users' personal data be monetized? [closed]

I haven't found a better community for this question, so hope it's on-topic. I'm trying to understand how websites can profit from the personal data of the users. Everybody knows what they do in ...
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Do putting more ads on the first screen turn away users in long-term?

I tried to put more ads (bigger sizes, from 1 banner to 2 banners) and generated a better revenue (about 40% higher). I am very happy with the revenue boosting but also worried about any possible bad ...
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Will using x-Robots-Tag on a 302 redirect URL from advertising prevent Google penalties when the publisher doesn't support nofollow links?

Usually we buy ads banner on some website (not with SEO purpose) and we use this approach: publisher-website.example -> banner -> short-link.example/1234/ On this domain we have configured a ...
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6 views

Adwords performance (speed) of responsive display vs image banner ads

Google has given option to create responsive display ads by uploading multiple images, logos and creating around 5 headlines and descriptions. Google says that the ads adapt to different screen sizes ...
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4 views

Where can I find the historic data of Google/Facebook 's average overall CPM?

The reason I asked this question is quite simple: I found the CPM of my website dropped to 25%~30% of what it is in 2014. That's a super tough drop and my revenue is now nearing reaching my server ...
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8 views

Optimum Dollars, Duration, and Audience Size for Facebook Ad

How does Facebook guestimate reach for an ad? There has to be an optimum data point between budget, duration, and audience size. What I mean is the ad manager allows you to select an audience size by ...
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33 views

Will allowing users to customize the number of ads they see entice them to disable ad blockers?

I totally understand with users getting pis*ed of by ads, especially if there are to many, or irrelevant. I also totally understand that many sites depend on displaying them. Mine is one of them. I ...
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1answer
30 views

Google XML Feed, Schema and product availability

Regarding product availability, there's that little something I don't quite understand. We have an online store with a few thousand products. Some of those products we don't have "in stock" for ...
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7 views

What's the difference between boosting engagment vs links when using Facebook advertising?

My wife's recently published a historical romance. It's getting very good reviews and I'm trying to do some promotion beyond what her publisher is doing. I've been experimenting with boosting ...
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2answers
75 views

How long should I expect it to take to get ads on a web site?

I recently had an idea for a web site that I wanted to monetize. A big part of this site revolved around an infrequent conference which only happens every few years, and it just so happens I had ...
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32 views

How can I check if AdSense is showing ads in other countries?

I have build website and it is showing AdSense ads in India. How can I check whether ads are showing in the USA or Canada? Is there any minimum traffic requirement for showing ads in each country?
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46 views

Rejected by Google Adsense for weapon related content but my site should be allowed because it is about video game guns, not real ones

I created a Fortnite website a couple months back called http://fortnitegunstatistics.com. The website contains the statistics for all of the virtual weapons in the video game. My site got rejected ...
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1answer
37 views

Is this the maximum revenue i can make from a website?

I am using an ad platform to serve ads on one of my website which is having around 5000 page views a day through organic search alone I am getting around one to two $ in a day Am I lacking something ...
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1answer
378 views

Facebook advertising: the CooldownStartTime field can not be changed to be in the past

Trying to setup a conversion campaign with split testing here. Next day I return to my laptop, to see this error: Fix 1 error in 1 ad Time fields can only be changed to a date that is in the ...
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1answer
38 views

Adsense ads with my own ads

I have a website. It consists of Excel VBA lessons. I have put Google Adsense ads in it. Now I want to put my own advertisements in it. (To get some freelancing programming jobs.) For an example, ...
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25 views

Can I fetch the code for DFP ad slots for all my clients through an API?

Is there a way I can retrieve over API all the codes I get from my clients through txt files? Now I get a bunch of files like this: googletag.defineSlot('*', ][320,60],[320,100],[612,90]], 'div-gpt-...
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1answer
38 views

Google analytics lost conversions after implementing social login [duplicate]

we have recently implemented social login to our website. We are running ads to that website and after implementing the social login we lost all conversion data - everything is accounted to facebook. ...
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28 views

Decent ad platforms that don't track [closed]

Are there ad platforms that don't track? I want to put a bit of ads on my personal blog for a bit of side money, but I don't want to intrude in my readers' privacy by allowing them to be tracked by ...
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2answers
52 views

Running a news page with Google Adsense but the ads are not contextual

I have been running a news site (with articles in multiple languages) for years and have around 100,000 views per month. The site used to generate around 10-40 USD / day via Adsense but that was way ...
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1answer
618 views

Should I publish an empty ads.txt file for a site that does not run any ads?

I have seen a few 404 errors when ads.txt is requested on some of the sites that I manage. I Guess the answer may be identical to the question about an empty robots.txt file or no file at all (just ...
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151 views

Google AdWords ads are disapproved because “destination not working”

We have been having an issue setting up adwords for one of our clients and despite multiple phone calls to Google we cannot get an answer out of them as to why our ads are being disapproved. ...
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27 views

Show personalized ads outside Europe and non-personalized ads in Europe using Google Adsense?

Since my website has only a cookie acceptance message, I can not show personalized ads in the European Economic Area (EEA). Is it possible to show non-personalized Ads only in EEA?
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20 views

How many budget required for generating traffic of 20M monthly?

Hopefully its a right place to ask such question Assuming that in my sector average CTR is 3%, adwords click cost is 1.5$ and target audience size is about 12M, how much money I should spent for ...
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116 views

Can Adsense auto ads (page-level ads) and DFP slots exist on same page

I am currently switching all my Adsense ad units to DoubleClick. The reason is to server multiple networks including Adsense. However, DFP doesn't support auto ads. Hence, I have to leave without ...
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1answer
1k views

Drastic drop in AdSense click through rate (CTR) from “Visit Site” button on mobile ad clicks

Google suddenly started showing a "Visit Site" button when a user clicks on my ads on my mobile site. This forces the user to click a second time to leave my site via the ad. Google has said that ...
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1answer
32 views

Placing image based banner ads without affecting SEO

I have a website where I must place a banner ad. It's not an iframe or JS code like an AdSense ad. It is a simple jpg/png file that I need to add to a Bootstrap site and link another site. So my ...
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2answers
375 views

AdWords ad not approved for “misleading content”

I have created an HTML5 ad for Google AdWords using Google Web Designer. The ad contains 5 frames, in which every word of motto is showing up word by word, until the motto is complete. Like "This...is....
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1answer
55 views

AdWords display image ads - why are some different sizes to what is allowed?

I'm trying to get some ads onto a particular website. I can't/won't name the site but it uses two ads in the body of their articles and the one I'm trying to targets as a placement is 800 x 250 which ...
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1answer
42 views

How do ad networks trackers get loaded?

I just installed Ghostery on my browser, and when accessing any random page, I see a lot of advertising trackers that, however, don't appear in the page's source code. For example, let's take http://...
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19 views

How to delete an ad unit displaying on categories page in WordPress?

I want to delete an ad unit attached to a post. That ad unit is not present in the post, but it is still appearing on the categories page. This is not a featured image. How do I do that?
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1answer
82 views

Can buying ads improve the SEO of the my page?

I have a page which I would like to ranking Google for a specific keyword. This is a not the home page. This is a sub-page. Traffic is very high on this keyword and there is fierce competition for it....
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1answer
289 views

Why does Google prevent AdSense ads from opening in a new window?

According to this, Google doesn't allow ads served by AdSense to open in a new window: Generally, it is our policy to not allow Google ads to open in a new window. However, in a few markets, ...
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1answer
45 views

How can any media-driven website be profitable with a CDN?

Long story short, I run a website where users upload their own content. Photos and videos. Everything is posted directly to an AWS S3 Bucket, then propagated out to a CDN. I have users all over the ...
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1answer
425 views

Is there any point in asking users to turn off adblockers?

I've got the impression that the number of sites asking users to turn off adblockers are rising. However, is there really any point in asking them? Apparently, a large number of users turn off ...
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3answers
555 views

How can I prevent bad bots from clicking on my advertisers' ads?

I have a website where I create ads for clients. They are not AdWords or similar, they are custom ads I create. All ad links go through a count-clicker before being sent to the advertiser's URL (ex. ...
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1answer
45 views

Real value of Google Ads app conversion rates

We are facing a doubt when reading the technical details of the products and steps needed for publicizing our app and then measuring the app conversion rate as an effect of the paid campaigns. We are ...
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2answers
2k views

What to do about certificates being distrusted by Google Chrome?

Recently Google Chrome started issuing a warning on the console which says: The SSL certificate used to load resources from https://www.example.com will be distrusted in M70. Once distrusted, ...
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2answers
24 views

Is using Facebook advertising's “buyers” target a good way to lure likely shoppers?

I need to advertise a website to sell products related to Saint Seiya, so I decided to begin with Facebook (as Google Adwords seems to be a bit too advanced for me at the moment), and I started ...
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1answer
160 views

Does pausing an AdWords campaign and splitting it into two new campaigns cause problems?

I have been using AdWords for one year. It was going smoothly and we were receiving good result from AdWords. Two months ago we rearranged the AdWords for better optimization by pausing the ...
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18 views

Can Facebook advertising be targetted only to users with an email address?

We are trying to promote our website with Facebook ads. We are finding a sizable percentage of users that come in through those FB ads are trying to sign up for our site but don't have an email ...
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1answer
136 views

How frequently should I expect Google AdsBot to visit my site?

I bought paid advertising for my website through an internet advertising company. I noticed that, among all the visits coming from that source, a large amount of them have AdsBot-Google (+http://www....
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33 views

facebook: what is the use of sharing custom data in facebook pixel

"Audience building can be enhanced by the passing of customData into the track and trackCustom calls. You can not track or optimize for conversions based on custom events at the current time." I read ...
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0answers
571 views

Create FB custom audience from user URL

I have a list of many Facebook users with URLs like: facebook.com/firstname.surname facebook.com/pseudo facebook.com/profile.php?id=12345678910xxx1112 How can I create a Custom Audience with these ...
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32 views

Can I track which ads are in iFrames on my site and what users click in those iFrames without having to rely on ad network reporting?

As far as I am aware it is common for ad networks to displays advert in iframes. To get statistics, how many views/clicks/conversions we rely in the ad network to be truthful/accurate. Once I put an ...
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39 views

Targeting friends of a specific user with Facebook Marketing API

Our website provide a service that is mainly targeting friends of our users. We had this great idea of using the friends_of_connection setting to show custom ads to friends per user. In other words, ...
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54 views

Benefits of using DoubleClick when having adverts sold by an agency anyways

All my display ads are sold through an agency (direct sales and AdX). I'm getting a high CPM and everything is fine. However, I only get a report at the end of the month with all the figures. So I ...
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1answer
50 views

Is it legal to mention some affiliate companies as our sponsors in website?

I have registered a few affiliate marketing companies to make some addtional money. There are 125*125 banners are displayed in right side of the website for them. Let assume that they Bluehost, ...
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0answers
21 views

Does Adwords use Geolocation in AdRank?

I'm running a national campaign for an online retailer. They are focusing on improving sales in Michigan. Their national ads are currently showing in Michigan. Do I get any value from adding ...
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1answer
224 views

Do I Need to change Facebook Pixel after switching from HTTP to HTTPS?

Facebook has stopped showing our ads after a day from switching from http to https.