Questions tagged [advertising]

Advertising is the practice of producing text, images, or other media intended to influence others' purchasing decisions.

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Huge discrepency in Google Analytics and LinkedIn adversiting reporting

What are possible reasons for a really large discrepancy between 'ad clicks' in LinkedIn native ad reporting plaform and 'web visits' generated from those ads in Google Analytics? I'm running a ...
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2 votes
1 answer
34 views

Low impressions, high CTR for the same keywords with one difference - how to interpret?

Let's say you're A/B testing book titles. All the book titles use the same metadata/description and keywords, but the only thing that changes is the title. Why would you only get 1,000 impressions for ...
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How to place manual ads of Google Adsense in the pages where URL is dynamically changing?

I have a url like www.example.com/test/aYnThInG Where last part is a random string,it is creating randomly. In this page I have placed manual Google Adsense ads. When we open this url instantly after ...
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how do I prove MAU, DAU, or any traffic statistic to potential advertisers? [duplicate]

I found this question from 2013 but thought I'd ask for 2022: I'm new to the options for making money from advertising on my website. I'm publishing my site now and plan to add ads later. My question ...
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2 votes
1 answer
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Google Ads – Show youtube ad only on placements

I have created a youtube ad video that I only want to show on certain videos (Placements) and nowhere else. For that I have created a new campaign in ad sense and then went to Content -> Placements ...
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uBlock Origin blocking ads.js on Firefox but not on Chromium

I am trying to display a simple soft message to tell users to donate when they are using an adblocker. I do this with a script at example.com/ads.js, simply my method is that if ads.js is blocked then ...
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1 answer
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How to make sure my google ads conversions are working?

I'm pretty new in the Google Ads world and I was, for the first time, setting up conversion links to know the different type of actions my users do. I created conversions in the Google Ads backoffice, ...
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4 votes
1 answer
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Is it black hat SEO to add content (self hosted ad images) after window onload

There are about 12-15 Ads:Images(mostly GIFs, self hosted on same server and domain) and appear on all the pages. Since the file size of GIFs are relatively larger(some upto 2 MB), they have started ...
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4 votes
1 answer
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Is there a way to allow ad bots to crawl a website that has "noindex,nofollow" on it?

Due to duplicated content, there is a "noindex,nofollow" on the website, but in order to run ppc ads, there needs to be a way for the ads bots to crawl the website Can this be done without ...
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3 votes
1 answer
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Is it possible to ensure that a Local Search ad will only show up in the SERPs and not in Google Maps?

I've been doing some reading on Google Local Search Ads. I see a lot of Local Search Ads showing up if you search for a local service in Google Maps, but less so when you search for a local service in ...
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Is request rate throttling ok for ad bots?

We're using a header-bidding partner for our website, so we're serving ads from multiple demand partners. A lot of these partners have their bots and so our website is getting accessed by them pretty ...
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3 votes
1 answer
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Proper approach to create DispalyAds campaign - one-to-one or all-to-all variants?

I'm about to create a campaign on Facebook. I'm wondering if it will benefit from creating multiple ad variants. For example I have Red, Green and Blue variant and two texts (T1, T2) and two headers (...
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4 votes
1 answer
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Local Campaign Strategy - Core Towns vs Extended Service Area

I'm a local service business that services 5 core towns very well but we also service 10-15 towns frequently but can't provide nearly the same level of service as the core 5 towns. What's a "Best ...
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1 vote
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How to get targeted ads with RevenueHits on a site without text?

I've made a kanji learning/testing tool site so there is almost no textual content on the site to target the ads (which are contextual). The result is that I get awful generic ads. How do you push the ...
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4 votes
1 answer
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How can I use Google AdSense on pages that are built dynamically based on user input?

I am trying to display ads on my web pages that have dynamic query parameters. E.g: https://app.example.com/converter?python2code=print%20g&python3code=print(g). Here the ?python2code=print%20g&...
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2 votes
1 answer
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What would happen to my website if I don't install consent for GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act)?

I really hate the consent popup on my website. It's stupid, slow and not even helping the users. May I know what would happen if I just remove it? Will government of EU/California sue me or block my ...
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2 votes
1 answer
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Why does CNAME Cloaking enable cross domain tracking?

Recently, as browsers start blocking 3rd party cookies, a risky technique known as CNAME Cloaking emerged. It is said that this technique enables trackers, especially those in the online advertising ...
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Do I need AdSense for an ads.txt? [closed]

I have signed up to be a game publisher with various platforms, and they all require that I add information to an ads.txt file. When I looked it up, all the articles mention Google AdSense. I don’t ...
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1 vote
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Advertising third-party site listing on Google Ads

I have a client who would like to advertise their service on Google Ads, but they do not have a website. They are interested in getting more calls. While I can offer to create a website for them, it ...
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2 votes
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Why would a marketing agency require several external Google publisher accounts in our Ads.txt?

A third party marketing agency (Ads.Plus) agent has contacted us via email if we would want to increase ad revenue by adding some ad codes in our pages, as well as to update our ads.txt file. We ...
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How to remove CLS on a website that contains ads

I've read all the documentation regarding CLS and what causes websites to have CLS. I'm having a tough time figuring out what is causing the CLS for the users. And how to stop the CLS for those given ...
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1 vote
1 answer
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Could a slow website cause visitors from a Facebook ads campaign to bounce?

I have a website with traffic problems. The web site sells a product in Spanish. I recently created a Facebook ads campaign, and it got 96 visits. But Google Analytics only registered 9 visits. I ...
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1 vote
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Google Ads (Adwords): How does one "remove" or "unset" Campaign Groups?

Google Ads (Adwords): How does one "remove" or "unset" Campaign Groups? Not like this: https://support.google.com/google-ads/answer/6393350?hl=en#zippy=%2Cremove-a-campaign-group
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1 vote
1 answer
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how to get conversion tracking code in bing?

https://about.ads.microsoft.com/en-us/resources/training/universal-event-tracking says "To get started, click the Campaigns page, and then on the left pane, click Conversion Tracking": Only ...
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2 votes
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Do Google Ads get attributed to the most specific targeting when multiple rules overlap?

Anyone know what the specificity hierarchy is on Google Ads? Does it always attribute the results to the most specific target? For example if you have a radius inside a radius will it attribute the ad ...
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3 votes
1 answer
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Should translated English keywords pointing to local language landing page be in a separate Campaign / Ad group or same as original?

We have done quite a bit of testing with driving local traffic using English terms (eg. used cars Stockholm) instead of local language terms (begagnade bilar Stockholm). Basically, English keywords ...
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1 vote
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How can / How should I add extra columns to the google shopping feed?

We are using google shopping to export (product) data to Google for Shopping Ads using this spec https://support.google.com/google-ads/answer/7052112. The spec outlines all the required fields, but ...
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Why some website are not availables in Google Ads Display Network?

I'd like to have my dynamic ads running on some website where i see these are displaying Google Ads, but when i go to edit the targeting preferences (display ads) to add them, i cannot find these ...
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1 vote
2 answers
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On Adsense reports, where can I see the pages of my website on which Ads where clicked?

On Adsense reports, where can I see the pages of my website on which Ads where clicked? I'd like to compare CTR, CPM, on a page-by-page basis or at least depending on the type of page (review, blog ...
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1 vote
0 answers
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Is it possible to target a specific website with outbrain?

I saw a website where I would like to advertise. He uses Outbrain. Is there a way to target a specific website in the Advertisers’ dashboard? So far, I just saw the option to target by location and by ...
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1 vote
2 answers
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How much Analytics/GTM tracking knowledge is reasonable to expect from a marketing specialist?

These days, there's no shortage of folks willing to take your money to make create ads on Facebook (and others). There does seem to be a shortage of people who are capable of measuring the results of ...
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0 votes
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23 views

Trouble diagnosing an AdSense Viewability / Active View issue

I'm having a viewability issue with a vertical Adsense placement (300x600 and under). It's a pretty standard above-the-fold, right column placement. The top of the placement starts around 200 px from ...
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1 vote
1 answer
47 views

Server Side Amazon Affiliate Ads Possible?

Is it possible to have server-side Amazon Affiliate ads - from my server, in order to bypass ad blockers? If I use the code supplied by the Amazon Affiliate tools, I get something like this (...
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2 votes
1 answer
47 views

How can I target Google Ads to users with higher social class and income?

As an advertiser trying to get customers/leads to sell a product, I notice that Google optimizes my CPC by slowly "slipping" to lower-class targets. This makes my campaigns cheaper but less ...
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1 vote
0 answers
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Passing diffrent account numbers to defined ads

I have a template with various ads strategically placed. I have multiple employees with their own Adsense accounts. Depending on the employee publishing the data, their own adsense account number is ...
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How to specify latitude/longtitude in google ad preview tool?

I've created an Adwords campaign targeting specific regions on the map using radius tool. However I don't see my ads when typing in my keywords, even though I've allowed google access to my location ...
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  • 11
1 vote
1 answer
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Are anti-adblocker scripts forbidden by Adsense's "encouraging clicks or views" policy?

According to Google Adsense's policy encouraging clicks or views is not allowed which is logical, but does this affect a banner that would prompt the user to disable its ad blocker? I am using a home ...
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  • 115
0 votes
1 answer
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What is sponsored listings?

I went to a domain once (surprise) and I saw a "sponsored listings" list. It did not appear to be from the website owner, but from a third party. What exactly are "sponsored listings&...
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3 votes
1 answer
138 views

How to get Google to reevaluate a landing page for AdWords

We have a Google AdWords campaign with bad results. Upon investigating, I realized that Google deems the landing page to be below average for most of the keywords. I've now made changes, but don't see ...
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1 vote
3 answers
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Can I promote my new website on my current website without a penalty from Google?

On my current website, can I promote a link for my new website which has completely different content? For example, I want to add this type of promotion on the front page, profile pages, post pages, ...
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1 vote
0 answers
44 views

Why are some pages showing Google Adsense Blank Ads? [closed]

I have a site where I've implemented Google Adsense. On most of the pages, the ads are showing fine but on one page it is showing empty space. What is the reason for that?
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  • 111
1 vote
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Is there a way to find "similar advertisers" without a Google AdSense account?

I am trying to find ads that are similar to the ones suggested to me by Google Ads. Having done my research, I found that you can, as an advertiser, target "similar audiences" and that it is also ...
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2 votes
2 answers
766 views

What is "fourth-party" in advertisement?

While I understand third-party cookies, I am not sure to understand what exactly "fourth-party" means in sentences such as: Third and fourth party ad tracking is allowed on [website] ...
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1 vote
0 answers
199 views

Fix DFP error: "Div div-gpt-ad-XXXXXX is not mapped to a known ad unit."

I set up an ad manager campaign. I clearly followed all the step from DFP, but ads are not showing on the my domain. The delivery tool of ad manager shows the following error on the same domain where ...
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2 votes
1 answer
667 views

Multiple instances of the same AdSense ad unit (same data-ad-slot) on a page?

Each ad unit has a unique data-ad-slot, right? Can I have multiple instances of the same ad unit (i.e: the same ad-slot) running on the same page? Could this be a bad practice, somehow? For example: ...
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4 votes
1 answer
82 views

Does the presence of a flash banner on a site inherently create a vulnerability on the site?

Does the presence of a flash banner inherently open the site up to exploits, or is there a way to ensure the flash banner does not have "access" to anything important on the page. The page in ...
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1 vote
0 answers
43 views

Why is AdMob paying less for Interstitial Ad clicks?

So, last month my app got from AdMob about $3 for all the ads displayed, and for a click on an Interstitial Ad I was getting paid about $0.40. From the start of January 2020 I noticed that the users ...
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1 vote
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59 views

Possible to legally display ads without consent from EU users?

The EU cookie law, I believe, requires the consent of EU user to place cookies. The ads that I know of on the website uses cookies. Is possible to legally display ads on website without consent from ...
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1 vote
0 answers
31 views

Why do domains that serve ad content show up in ad reports alongside the sites that actually have the ads embedded?

I'm trying to understand why when I look at a domain report from an adserver (eg DCM) that I see the following below included alongside normal domains? Surely I should only see the domains that the ...
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1 vote
1 answer
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What's the correct use of dynamic Facebook UTMs for Google Analytics?

This question has two parts: best practice, and issues with reporting. Best practice: Right now, the UTMs that we've set up for our Facebook & Instagram advertising campaigns are dynamically ...
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