Questions tagged [advertising]

Advertising is the practice of producing text, images, or other media intended to influence others' purchasing decisions.

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15 views

Does a youtube video create any revenue when this video is watched by a youtube premium member? [closed]

A creator of a youtube video gets a small percentage of the ad revenue that is generated when an ad is served. However no ads get displayed when a youtube premium member is watching the video. Does ...
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1answer
23 views

Proper approach to create DispalyAds campaign - one-to-one or all-to-all variants?

I'm about to create a campaign on Facebook. I'm wondering if it will benefit from creating multiple ad variants. For example I have Red, Green and Blue variant and two texts (T1, T2) and two headers (...
4
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1answer
34 views

Local Campaign Strategy - Core Towns vs Extended Service Area

I'm a local service business that services 5 core towns very well but we also service 10-15 towns frequently but can't provide nearly the same level of service as the core 5 towns. What's a "Best ...
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25 views

How to get targeted ads with RevenueHits on a site without text?

I've made a kanji learning/testing tool site so there is almost no textual content on the site to target the ads (which are contextual). The result is that I get awful generic ads. How do you push the ...
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48 views

How can I use Google AdSense on pages that are built dynamically based on user input?

I am trying to display ads on my web pages that have dynamic query parameters. E.g: https://app.example.com/converter?python2code=print%20g&python3code=print(g). Here the ?python2code=print%20g&...
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1answer
37 views

What would happen to my website if I don't install consent for GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act)?

I really hate the consent popup on my website. It's stupid, slow and not even helping the users. May I know what would happen if I just remove it? Will government of EU/California sue me or block my ...
2
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1answer
32 views

Why does CNAME Cloaking enable cross domain tracking?

Recently, as browsers start blocking 3rd party cookies, a risky technique known as CNAME Cloaking emerged. It is said that this technique enables trackers, especially those in the online advertising ...
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24 views

Do I need AdSense for an ads.txt? [closed]

I have signed up to be a game publisher with various platforms, and they all require that I add information to an ads.txt file. When I looked it up, all the articles mention Google AdSense. I don’t ...
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15 views

Advertising third-party site listing on Google Ads

I have a client who would like to advertise their service on Google Ads, but they do not have a website. They are interested in getting more calls. While I can offer to create a website for them, it ...
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28 views

Why would a marketing agency require several external Google publisher accounts in our Ads.txt?

A third party marketing agency (Ads.Plus) agent has contacted us via email if we would want to increase ad revenue by adding some ad codes in our pages, as well as to update our ads.txt file. We ...
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12 views

Serving third party ads through first party servers?

Is it possible to serve third party ads, like adsense, through first party servers? This way ads are not trivially blocked by every ad blocker. Are there any ad networks that offer such a feature?
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10 views

Google ad manager total active view revenue column in report

What is this column in ad manager reports exactly? I don't see this revenue in my account, besides my active view CPM that shows up on adsense is only a few dollars (all my impressions are filled with ...
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31 views

Is it still feasible to advertise on platforms like Adroll with targeting FB ads now that iOS has pushed the new update?

We have an ecommerce business and generally use Google Ads for Shopping and Display, we also use Instagram and Facebook advertising every now and then. We discovered that Adroll is a very good tool ...
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1answer
44 views

How to remove CLS on a website that contains ads

I've read all the documentation regarding CLS and what causes websites to have CLS. I'm having a tough time figuring out what is causing the CLS for the users. And how to stop the CLS for those given ...
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1answer
24 views

Could a slow website cause visitors from a Facebook ads campaign to bounce?

I have a website with traffic problems. The web site sells a product in Spanish. I recently created a Facebook ads campaign, and it got 96 visits. But Google Analytics only registered 9 visits. I ...
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8 views

Google Ads (Adwords): How does one "remove" or "unset" Campaign Groups?

Google Ads (Adwords): How does one "remove" or "unset" Campaign Groups? Not like this: https://support.google.com/google-ads/answer/6393350?hl=en#zippy=%2Cremove-a-campaign-group
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1answer
18 views

how to get conversion tracking code in bing?

https://about.ads.microsoft.com/en-us/resources/training/universal-event-tracking says "To get started, click the Campaigns page, and then on the left pane, click Conversion Tracking": Only ...
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12 views

Do Google Ads get attributed to the most specific targeting when multiple rules overlap?

Anyone know what the specificity hierarchy is on Google Ads? Does it always attribute the results to the most specific target? For example if you have a radius inside a radius will it attribute the ad ...
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20 views

How does Facebook Ads bidding strategy decide ties?

If 2 entities are targetting the same set of audience and set exactly the same bid strategy and bid amount then how does Facebook decide who wins the bid? What's the tie-breaker logic? Example: Entity ...
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30 views

Cannot create Twitter ad based on creative with text and image

Twitter support doesn't respond, and the site's telling me I need a creative in order to finish and send out my advertisement. I separately uploaded a creative but when I go back to the Twitter ...
3
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1answer
31 views

Should translated English keywords pointing to local language landing page be in a separate Campaign / Ad group or same as original?

We have done quite a bit of testing with driving local traffic using English terms (eg. used cars Stockholm) instead of local language terms (begagnade bilar Stockholm). Basically, English keywords ...
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9 views

How can / How should I add extra columns to the google shopping feed?

We are using google shopping to export (product) data to Google for Shopping Ads using this spec https://support.google.com/google-ads/answer/7052112. The spec outlines all the required fields, but ...
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9 views

Why some website are not availables in Google Ads Display Network?

I'd like to have my dynamic ads running on some website where i see these are displaying Google Ads, but when i go to edit the targeting preferences (display ads) to add them, i cannot find these ...
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2answers
37 views

On Adsense reports, where can I see the pages of my website on which Ads where clicked?

On Adsense reports, where can I see the pages of my website on which Ads where clicked? I'd like to compare CTR, CPM, on a page-by-page basis or at least depending on the type of page (review, blog ...
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16 views

Is it possible to target a specific website with outbrain?

I saw a website where I would like to advertise. He uses Outbrain. Is there a way to target a specific website in the Advertisers’ dashboard? So far, I just saw the option to target by location and by ...
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2answers
62 views

How much Analytics/GTM tracking knowledge is reasonable to expect from a marketing specialist?

These days, there's no shortage of folks willing to take your money to make create ads on Facebook (and others). There does seem to be a shortage of people who are capable of measuring the results of ...
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22 views

Trouble diagnosing an AdSense Viewability / Active View issue

I'm having a viewability issue with a vertical Adsense placement (300x600 and under). It's a pretty standard above-the-fold, right column placement. The top of the placement starts around 200 px from ...
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14 views

Is it possible to target Twitter ads to the followers of given person?

When marketing my website through twitter ads, is it possible to target followers of a given person? So as ad will be displayed to those specific people. If so, how would I do so?
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1answer
36 views

Server Side Amazon Affiliate Ads Possible?

Is it possible to have server-side Amazon Affiliate ads - from my server, in order to bypass ad blockers? If I use the code supplied by the Amazon Affiliate tools, I get something like this (...
2
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1answer
43 views

How can I target Google Ads to users with higher social class and income?

As an advertiser trying to get customers/leads to sell a product, I notice that Google optimizes my CPC by slowly "slipping" to lower-class targets. This makes my campaigns cheaper but less ...
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16 views

Passing diffrent account numbers to defined ads

I have a template with various ads strategically placed. I have multiple employees with their own Adsense accounts. Depending on the employee publishing the data, their own adsense account number is ...
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46 views

How to specify latitude/longtitude in google ad preview tool?

I've created an Adwords campaign targeting specific regions on the map using radius tool. However I don't see my ads when typing in my keywords, even though I've allowed google access to my location ...
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1answer
49 views

Are anti-adblocker scripts forbidden by Adsense's "encouraging clicks or views" policy?

According to Google Adsense's policy encouraging clicks or views is not allowed which is logical, but does this affect a banner that would prompt the user to disable its ad blocker? I am using a home ...
0
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1answer
38 views

What is sponsored listings?

I went to a domain once (surprise) and I saw a "sponsored listings" list. It did not appear to be from the website owner, but from a third party. What exactly are "sponsored listings&...
3
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1answer
120 views

How to get Google to reevaluate a landing page for AdWords

We have a Google AdWords campaign with bad results. Upon investigating, I realized that Google deems the landing page to be below average for most of the keywords. I've now made changes, but don't see ...
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3answers
61 views

Can I promote my new website on my current website without a penalty from Google?

On my current website, can I promote a link for my new website which has completely different content? For example, I want to add this type of promotion on the front page, profile pages, post pages, ...
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0answers
41 views

Why are some pages showing Google Adsense Blank Ads? [closed]

I have a site where I've implemented Google Adsense. On most of the pages, the ads are showing fine but on one page it is showing empty space. What is the reason for that?
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11 views

Is there a way to find "similar advertisers" without a Google AdSense account?

I am trying to find ads that are similar to the ones suggested to me by Google Ads. Having done my research, I found that you can, as an advertiser, target "similar audiences" and that it is also ...
2
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2answers
442 views

What is "fourth-party" in advertisement?

While I understand third-party cookies, I am not sure to understand what exactly "fourth-party" means in sentences such as: Third and fourth party ad tracking is allowed on [website] ...
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0answers
189 views

Fix DFP error: "Div div-gpt-ad-XXXXXX is not mapped to a known ad unit."

I set up an ad manager campaign. I clearly followed all the step from DFP, but ads are not showing on the my domain. The delivery tool of ad manager shows the following error on the same domain where ...
1
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1answer
438 views

Multiple instances of the same AdSense ad unit (same data-ad-slot) on a page?

Each ad unit has a unique data-ad-slot, right? Can I have multiple instances of the same ad unit (i.e: the same ad-slot) running on the same page? Could this be a bad practice, somehow? For example: ...
4
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1answer
77 views

Does the presence of a flash banner on a site inherently create a vulnerability on the site?

Does the presence of a flash banner inherently open the site up to exploits, or is there a way to ensure the flash banner does not have "access" to anything important on the page. The page in ...
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0answers
30 views

Why is AdMob paying less for Interstitial Ad clicks?

So, last month my app got from AdMob about $3 for all the ads displayed, and for a click on an Interstitial Ad I was getting paid about $0.40. From the start of January 2020 I noticed that the users ...
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0answers
53 views

Possible to legally display ads without consent from EU users?

The EU cookie law, I believe, requires the consent of EU user to place cookies. The ads that I know of on the website uses cookies. Is possible to legally display ads on website without consent from ...
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0answers
27 views

Why do domains that serve ad content show up in ad reports alongside the sites that actually have the ads embedded?

I'm trying to understand why when I look at a domain report from an adserver (eg DCM) that I see the following below included alongside normal domains? Surely I should only see the domains that the ...
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1answer
449 views

What's the correct use of dynamic Facebook UTMs for Google Analytics?

This question has two parts: best practice, and issues with reporting. Best practice: Right now, the UTMs that we've set up for our Facebook & Instagram advertising campaigns are dynamically ...
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1answer
124 views

Can Google Analytics group impressions/clicks by visitors' countries?

I was planning to use PHP to create a tracking system for recording the impressions and clicks of my ads (not served by Google Ads). But during my research on how to design the database, I saw someone ...
2
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1answer
31 views

Can I export my users' third party cookies such as those from Yandex to Google Ads?

I have been collecting cookies by different services like Yandex, Mautic, Facebook pixel etc. Now I need to share/import these Cookies to Google for make remarketing from my WEB by Google Ads. ...
2
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1answer
35 views

What is the difference between two URL input boxes in Facebook Ad Manager?

I'm unable to understand these two boxes for tracking links: I understand that the first one is the link used in the ad. If so, then what is the second one is for?
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1answer
17 views

How to label and track 2 different page types (with vs without ads) in analytics?

Using Google Analytics, how could I label pages in my site so I can then see individual stats in Google Analytics. For example, I have over 500 000 pages in the site, and I want to compare the site ...

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