My client has 2 dental offices in two locations. One office is called "Maintown Dental", the other, a new office, is called "Oakdale Dental" (these are not real names to protect client's privacy). He purchased two different domains, say, maintowndental.com and oakdaledental.com. Which is better for SEO:
- Have 2 different websites, one under maintowndental.com for Maintown Dental office, another under oakdaledental.com for Oakdale Dental office? But offices have largely the same content, and I understand that websites should not have duplicate content, so it will get difficult to maintain unique content on each website,
- Have one website under some main "umbrella" domain with the same content, and on that website have a unique page for each location? However, I'm not sure: a) How to pick that umbrella" domain if the 2 offices have different names? b) I’m worried that some made-up “umbrella” domain will not brand the offices accurately, c) One office is older and established, so if we were to combine it with the new office under one umbrella domain, the SEO for the older office will hurt, will it not?
Any advice will be greatly appreciated, Thank you in advance,