I have a new SEO client who has currently split their business across three websites, I advised they should merge into a single site, but they are insisting on retaining 2 sites:
- 1 x specialist wedding photography - newer sites, GMB listing set up and visible
- 1 x various types of photography, site also translated in Japanese. Much older site and generates many leads through organic search and referral.
The sites currently have the following information relating to the business owner:
- Same contact name on each site
- Same phone number
- Same ABN (Australian Business Number)
- Unique email
- Street address only on the wedding photography site
Can I retain the two websites and optimise the Wedding photography site (with the active GMB listing) without it being damaged by the existence of the second site (which will only be optimised for organic SEO)
What steps can I take? Such as remove ABN from second photography site, use different phone number. Keep as organic SEO without address.
Or is this really inadvisable, should it be handled as a single business one address, or as multiple businesses of same owner at multiple addresses?
I have been advised by Google (GMB Support) not to have two businesses offering the same service at the same address owned by the same owner