A SEO optimized website does already exist, but that website is optimizied to a specific city (city A) and has the city name in the URL also the business is moving from that city to another city now (city B)
What is the best way to handle that situation regarding SEO? I thought about using a new URL, without any city name in it and redirecting the old URL to that URL. Implementing a new site in the website informing about the new business in city B in order to built up the seo for the new city.
Do you think this is a good way to handle that? Are there any other alternatives? Are there any risks? Will the ranking for the first URL drop or get lost?