I have a domain named companyname.com
with PR3 and would like to improve the SEO by adding my main keyword in the domain name. I'm thinking about:
Buying the domain
main-keyword-companyname.com
and moving the site to it (while also redirecting the old pages to the new domain)Moving the main site content to the folder
companyname.com/main-keyword
and have all the content branch up from there (while also redirecting the old pages to the ones using the new naming scheme).
Is it possible for any of these actions to have a negative impact on my SEO?
Is there a real benefit from any of these actions? If so, which of the above solutions would yield better SEO results?
Is there a better solution than the ones mentioned above?