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One can see the URL of the site (also called referrers) which pushed the visitor to your site.

The site owner can also share links to non-website based sources such as chat software, email etc.

I was trying to understand how can one track non-website based referrers in Google analytics such as:

  • User coming from email links
  • User clicking from chat messages

1 Answer 1

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You have to add URL parameters to track a visitor from external sources that do not provide referrer data.

this may help you: https://support.google.com/analytics/answer/1033867?hl=en

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