I'm working on a website with 100s of locations. There is a location search page (Find Widget Dealer), a page for each state (Tennessee Widget Dealers) and finally a page for each individual location which has localized unique content and contact info (Nashville Widget Dealer). My question is is related to how I should structure my URL and the keywords within the URL. Keywords in my examples being the location and the product (i.e. widget).

Here is a quick overview of each of the 3 tiered pages, with the Nashville page being the most optimized:

  • Find Widget Dealer: Dealer Page only includes a location search bar and bullet list links to states
  • Tennessee Widget Dealers: Page includes brief unique content for the the state and basic listing info for each location along with links to the local page)
  • Nashville Widget Dealer: Page includes a good amount of unique content for this specific location (Most optimized page)

That said, here are the 3 URL structure options I am considering:

  1. domain/widget-dealers/tennesee/nashville
  2. domain/dealers/tennesee-widget-dealers/nashville
  3. domain/dealers/tennesee/nashville-widget-dealer

Any help is appreciated! Thank you

  • The basic gist is to put the more important parts earlier i nthe URL. After that, broader topics earlier, more specific parts later.
    – John Conde
    Commented Nov 19, 2014 at 16:35
  • Sorry I did not see your comment before editing my question for review again. Thank you! Commented Nov 19, 2014 at 16:43


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