We have medical providers listed on a website. The providers can list multiple business locations, and may change their business location at anytime.
I have thought a lot about the URL structure, and have read that it is advantageous to use localized URLs like
However, when I have a provider listed in multiple locations, it means the provider would need 2 or more URLs to have the multiple locations reflected properly, unless of course both locations are in the same city (which they often aren't).. This creates a duplicate content issue doesn't it?
The problem of updated locations is also an issue, as I would need to build redirects from the old URL, which presents an issue with storing the old URLs etc.
Anyway, on each provider page I say something like "Provider in City, State" on the page, but I'm wondering if this is enough.. Will NOT having the localized URL structure present a huge problem for my SEO?