I have a client that recently purchased an industry-related proprietary CMS solution for their website. This company went through the typical designs, and helped them set up their website, etc. etc.
There are quite a few pages (approx 35) that have duplicate content on the new site that I have been rewriting, and a few other CMS related issues that I have no control over.
For the longest time their website ranked at the top of Google (#2 or #3) with the old website I had built for them. The keyword's they want to rank for are local and not that competitive.
The client was in a big rush to get this website launched, so we 301 redirected each corresponding page to the new website on Monday and planned on working on these other changes over time.
The client noticed today they are no longer ranking for any of their desired keywords (I see about a 6 - 7 serp drop) and they are now freaking out about this being their busiest time of the year....
My questions are:
- Should I revert the 301 redirect and hope it picks up its placement again until their busy season ends?
- Should I leave the site as-is, work through the changes as fast as possible, and wait for Google to finish its fluctuations and return the rank?
Any recommendations are greatly appreciated!