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I was wondering if I should use (for SEO purposes), either:

product_name - product_category | website_name

Example:

UCleaner - Delete Cache of Computer | HellGates

OR

product_name - product_category - website_name

Example:

UCleaner - Delete Cache of Computer - HellGates
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2 Answers 2

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For Google

Regarding SEO, you can choose first one or second one because Google will rewrite it.

Few weeks ago, Google decided to put brand name as first keyword in the title. In your two cases, the title will be like this:

HellGates: UCleaner - Delete Cache of Computer

For Bing

Regarding SEO, you can choose first one or second one, no better impact for dash or pipe.

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You can use any format. nothing change in SEO. search engine take it as plain text. but for visibility purpose normally people like 2nd example. but it depends on you what you choose.

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