I found in other question that the brand name repeated in every tag title doesn't add any value for SEO. But I'd like to include the brand name in tag title to give strength to the name of the company in a communication project. So, I was wondering if repeating in each tag title the brand name of the company could penalize my SEO. For example, I'm focusing on the keyword "Hotel in Australia" for my australian customer who owns the Hotel Sydney. Is it worth to use this structure:
"Hotel in Australia | Hotel Sydney"
Hotel Sydney will be repeated after the separator for each page and each keyword. My doubts are:
Repeating twice the keyword in the SEO title could be an overstuffing?
Does the tag title "Hotel in Australia | Hotel Sydney" loose its SEO force (considering that my keyword is "Hotel in Australia" and the brand name is "Hotel Sydney"), for example being less foundable by those who search not a Hotel specifically in Sydney, but just a hotel in Australia?