Oh heck yeah! Create a specific titles per page.
Search engines use titles for a few things:
- To know the topic of the page.
- To gauge important topic keywords for the page.
- To create a search engine result page (SERP) link.
How SEO works in it's simplest form is that each page would have a
title tag that uniquely describes the topic of that page. The
title tag should contain the 2-3 most important keywords for the page topic and should not exceed approximately 50 characters. There should be one
h1 tag that supports the
title tag but is not a duplicate of the
title tag. It should compliment the
title tag and should contain a 1-3 additional important keywords for your page topic. Any internal links (ones you made on your site) to your page should have link text that supports both the
title tag and
h1 tag keywords.
h1 tags, and internal links should be conversational such as How to assemble a widget. and compelling to the user such as Assembling a widget made easy.
Your content should use all of your important keywords within the content and most importantly, in any subsequent header tags (
As well, make sure your
description meta-tag is compelling. This is often used for the SERP content snippet. When your description is served in the SERPs, you want it to be about 2-3 lines preferably and you want it to be conversational and compelling to the user.
This needs to planned out a bit. You can shoot from the hip on this, but do some keyword research anyway. It is likely, even for professionals, that content and tag tuning will be in order to improve performance. This comes after gauging performance and click through rates (CTR) over time. Each site is unique on this so there really is no formula.
Doing just these simple things well, is enough to perform well. You do want to begin a backlink campaign at some point when you have enough content created. However, creating good content and allowing others to link to you (known as organic links) is always the best option. But create backlinks anyway. Manually creating backlinks is still important. Avoid (for the most part) forums and blogs. You can use these things, but too much of this is a red-flag to search engines.