The Google search results change their design from time to time, so it is nearly impossible to find a description of the current one. As of June 2023, it looks like that: A favicon, beside it there is a title and the URL. Underneath, there is another title in a larger font, followed by the snippet.
I searched all through the Internet but could not get a clue about how Google builds these two titles.
- I suspect that the title written in blue larger font is related to the HTML
titletag, although it does not match exactly.
- I am completely lost in understanding where the title beside the favicon comes from.
I appended a screenshot from Google showing a search result of the phrase
paris lodron universität salzburg mathematik, the additional title marked with a red ellipse.
We have websites where the title beside the favicon is completely unrelated to the website. A better understanding of it would give me the knowledge of how to fix it. Can some please shed a light on it?