A little background - I handle our website analytics and our email marketing team is asking if we can track how many times a link in one of their emails is clicked.
Normally I would say that's easy but in this case the link goes to our App's page in the Google Play Store, so we can't simply track it with our GA installation.
Since you can't use script tags in email HTML, I am now wondering if the best way would be to track via 301 redirect, i.e. give the link an href that includes the email campaign information, 301 that to the Google Play Store address.
Obviously this is more cumbersome to have to look at our site logs to get this data, but it seems like the only reliable method.