In a scenario where a website URL is linked into a newsletter, how can I track how many clicks that URL gets?


You can use UTM parameters in querystring to track how many sessions are generated from that source.

Here a tool that allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics: https://ga-dev-tools.web.app/campaign-url-builder/

You can hang them on any url leading to your website regardless of the type of campaign.

  • Hi! Can I use this also if the campaign is not sent using Google Ads but an external tool?
    – SilberArt
    Jan 6 at 17:17
  • Yes, I updated my answer. Jan 6 at 17:23
  • Many thanks! I have a question: the tool you sent me is just for developing? I am asking because it's called Demo and Tools ... or the link that generates are the effective and workings?
    – SilberArt
    Jan 6 at 17:25
  • You're welcome, the link generated is working. Mark answer as solved, please. Jan 6 at 17:30

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