Try to compare these 3 titles:

  1. What Is My IP Address - See Your Public Address
  2. What Is My IP Address › See Your Public Address
  3. What Is My IP Address | See Your Public Address

Which one is best for Google SEO?



1 Answer 1


Frankly, it mostly doesn't matter what you use as a separator. Literature on this is scant, though I think this is a good article. Just don't use any crazy characters, as results may display in unexpected ways and might even look spammy. (More on that in this thread from this very forum.)

Of the three options you listed, I don't see > much, and I've never used it myself. The symbol implies either movement to the right or a greater-than comparison, so I'd stay away from this vague symbol as a separator. (The more obvious the better, right?)

Either the pipe or the hyphen are fine, and really up to you. I have always used both. That is, I prefer to use the pipe to separate the site name from the page title, and the hyphen as a separator within the page title, if applicable:

<title>Blog Entries Section | Site Name</title>

<title>Blog Entries Section - page 2 | Site Name</title>

I find this to be visually elegant for the user.

  • 1
    Thanks for your information. Actually I didn't put a > but a Commented Jan 3, 2020 at 5:47
  • Gotcha, @AGamePlayer - thanks for the correction. That looks better, visually, but the same comments apply. Commented Jan 3, 2020 at 17:19
  • Thanks, Henry. Very insightful comments and I think - is better now. Indeed rarely is used in titles. However, in the search results, there are cases that they've been used. Commented Jan 4, 2020 at 4:41
  • True, @AGamePlayer - I've recently seen bullets used as dividers as well. I stick to the conservative guidelines, given that we pretty much know how they'll be displayed. But do feel free to experiment; if the result is weird, you can always change it, and the results often update almost instantly. Commented Jan 4, 2020 at 5:23
  • "bullet"? do you mean this ? Commented Jan 4, 2020 at 5:27

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