The home page is the main web page of the website. From this webpage, users and search engines begin to journey on your website. I dare to compare the homepage with the storefront. Glancing at a good storefront, you immediately understand what this business is offering. The same applies to websites and their home pages.
If your business is associated with healthy food, then in the content of the home page you need to specify a description of your business with a business entity such as healthy food. On the target web page about your healthy food, you create more detailed content content about the offers of your business. Of course, the content of the homepage and the target webpage must be different, because they have different goals. The home page has the goal to present the subject of your business in the SERP. If the user is interested in the proposed subject and went to the home page, then there he should find more general information about this subject. In this content, it may be useful to indicate the objects of your business, such as offering healthy food and a call to action, for example, see more or something similar. If the user is still interested in this, then he goes to the target web page which has content with detailed information about the objects of your business, for example a list of categories or offers. This will help the user to easily determine the path to achieve his goal on your website. And it will follow the rule of three clicks that will lead the user to his goal.
It is clear that a website having a subject, for example, such as healthy food, can have many web pages with content about healthy food. This can cause cannibalization of keywords. To avoid this negative signal, you can create links from web pages with duplicate keywords, to the homepage on which this keyword is used for the first time on the website and represents the subject of the entire website.