I had been ranked for a desirable phrase in the past, but I redirected that page to the homepage. This was a bad mistake. Now my homepage isn't ranking in the search results nearly as well for that phrase.
I've tried to get some good back links to my homepage with this keyword, but it hasn't helped. All my competitors are ranked for this phrase by their internal page.
Do you think I should continue try to rank my homepage with this phrase or make a new internal page for this phrase? The homepage of my site is ranked first with my brand keyword but I would like to get it ranked for that phrase if possible.