I'm trying to implement event tracking in Google Analytics via Google Tag Manager. At the moment I can see the event being triggered in the real time report, but it doesn't show up under conversions.
These are the Tag Manager settings:
And the Analytics configuration:
What am I doing wrong?
You are using a GTM variable (in label field) inside Google Analytics. You can't use {{NLNL formID}} in Google Analytics when setting up the objective.
In order to work you must choose in label field, "Regular expression" instead of "Equal to" and use only "Form:" instead of the GTM variable.
