I can’t wrap my mind around which account and container hierarchy in Google Tag Manager is best for my needs or – to be more precise – if it’s feasible to use multiple containers for different purposes on a single domain.
This is my initial situation:
- We have a couple of dozen domains maintained by different colleagues.
I’d like to have one container which deals with the “must-haves” every webpage of our company needs (e.g. tracking cookies, Google Analytics, Remarketing Pixels, you know the deal).
On the other hand, I’d like to give my co-workers the freedom to have their own container with which they can gather their own experiences using Google Tag Manager (defining own events, page adjustments, etc.).
Am I on the right path with my thoughts? Did you have similar questions? What was your solution? Are there any pitfalls with implementing two containers on a domain?