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What is the best way to use the Schema.org sameAs markup when the company manages more than one social media account on the same platform, i.e. has individual Twitter accounts: 1) the main account; 2) customer services / help and support account; 3) careers account.

Additionally, if the website that's being marked-up has subdomains (again, for careers, Customer Service etc.) - should they all be marked-up using the full list of accounts, or the corresponding account only?

  • Do you ask about Google’s Social Profile Links, or about Schema.org in general? – unor Nov 23 '16 at 17:53
  • Social profile links, sorry the question lacked clarity. – Jurga Nov 24 '16 at 17:32
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You're allowed to use multiple social accounts for same organization, Google may pick only one. but it make sense to keep it separate. It means I prefer to use corresponding account for subdomains.

For your main website you can use your main social website profile.

For your service.subdomain.com, you can use your company service profile.

I don't know why you're doing that, sites like amazon have dedicated solution for customer service, they did not have separate Facebook or Twitter pages for that. I mean really, you will provide help service through your twitter/facebook account. There are so many web solution out there that is dedicated for that. And for carrier it does not totally make sense to create a separate social account for that. But as I said you're allowed to use more than one social accounts for schema. You can also use corresponding accounts for subdomain which is also my top choice.

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