Questions tagged [schema.org]

Schema.org is a collaboration from several search engines, defining logic data model and vocabulary for structured data based on entity relationships model. It has proposed in the model the set of entities, their object and data properties.

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1answer
23 views

Suburb for LocalBusiness addresses

I recently improved our local SEO when I realised the critical importance of the suburb, despite the central location of our church in Christchurch, New Zealand. Updated From: 346 Manchester ...
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15 views

Implement review schema on about page to get star rich snippets and have “sameAs” markup on your home page to get the stars for that too?

A few months back I started up a new project and I would like to use rich snippets now. In specific, I would like to implement a possibility of giving my business a rating on a specific page (let's ...
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Rich Snippet last breadcrumb is not appearing in search result

I am struggling with rich snippet for breadcrumbs and how these appear in the Google SERP <ul class="breadcrumbs colored-links" itemscope itemtype="http://schema.org/BreadcrumbList"> <li ...
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31 views

Should “Rooms”, “News”, “Prices”, etc be inside the “Hotel” Schema, or in another namespace?

I want to mark up a small hotel website using Schema.org. I wrapped the main page in <div itemscope itemtype = "http://schema.org/Hotel"> </div> Internal tags, such as address, name, etc....
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30 views

Which Schema should I use on a website that displays soccer's results?

I was looking for a schema to include on a website that displays soccer results. I was thinking about Article, but I'm not sure if it's the right schema. Could someone tell me if there is any other ...
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1answer
30 views

How to structure an array of entries in schema.org/JSON-LD?

I'm implementing schemas for financial information (using JSON-LD), in this case mortgage loans. The example on the bottom of the documentation site https://schema.org/MortgageLoan shows how to ...
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1answer
39 views

json-ld for testimonials

We currently have some pages on our website that lists local businesses and on those pages we have testimonials. I'm trying to make the json+ld for these pages and I read that for testimonials, you ...
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2answers
30 views

Who is the author of AggregatedRating in Schema.org definition?

Who is the author of AggregatedRating if the ratings are added by me, but they actually come from Google and Apple and maybe some other places? The documentation does not give any explanation. So if ...
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36 views

How to prove third party review and ratings to be correct and real?

We are developing an App which of course has a website. I added some of our ratings and reviews from the users given in Google Play and Apple Store and corresponding JSON-LD's. I could not find the ...
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23 views

Product rich result for more than one product on a product page

I have multiple products that are the same with the exemption of the size of the product. Is there a way that I can have them all on the same product page with adding the schema?
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2answers
57 views

What schema.org markup for a Guitar Chord?

I'm looking for the best way to add structured data to a page that shows how to play a chord on the guitar, like this one. I think that the best schema would be SheetMusic, that is a direct child of ...
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1answer
35 views

Q&A Schema doesn't recognize title

{ "@context": "http://schema.org", "@type": "QAPage", "mainEntity": { "@type": "Question", "name": "اقدام برای بارداری بچه پسر", "keywords": "اقدام بارداری , تعیین جنسیت", "...
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1answer
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Is it valid to use “time ago in words” for Schema.org Date/DateTime properties?

I have a message board site and wanted to incorporate some schema to its posts. One of the main attributes for posts is the time in which they're creating in. With that being said I came across the ...
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2answers
29 views

Semantic markup itemprop name / description on multilingual website

I would like to set up semantic markup for products such as accommodation on a language stay on a site available in fr, en and es. I wonder if I can have the name of the Product and its description ...
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2answers
46 views

Add empty or null values in Schema.org or keep them omitted?

In my Googse Search Console I have warning that some of the keys-values of Schema.org (using JSON-LD) on my website are missing. However, they're missing on purpose -- there's no data to be added to ...
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19 views

AggregateRating rich result not showing the rating value, only votes

I have had the AggregateRating schema for the last month now and a couple of weeks back, the stars and the votes started to show on search results. But, one thing's missing and that's the rating value....
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1answer
33 views

Multiple Schema.org types on a page?

What is the best method for using multiple Schema.org types for a website? I want to use different structured data types because seem like they are relevant to both Organization and LocalBusiness ...
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2answers
38 views

Schema in HTML: in meta, or with JSON-lD, and in content

This is for a Magazine website. Each page belongs to the magazine so we have the overall html level schema as type Organization. However, we are now beginning to question if this is sensible. ...
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1answer
20 views

How do I get Google rich snippet and structure data working for my blogger blog?

I don't know much about html but I have once got my post on how to carry out some steps featured with Google rich snippet by editing the post in HTML using schema.org markup but later got some how-to ...
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19 views

Schema.org for educational software

My small company develops educational software that teaches algebra, geometry, and other math subjects. The software is designed for desktop Windows PCs. We have a website through which we sell the ...
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2answers
73 views

Schema.org for table of contents

I've noticed Google has taken some of my table of contents and put into the SERPs. I don't have any Schema.org embedded on these pages at all. But I do like the result. I've searched for a table of ...
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1answer
42 views

Getting schema validation error for BreadcrumbList

For itemlistElement when the href is same as the URL, schema validator is throwing error I have created an example to demonstrate the issue I'm facing. Here is the link to example https://glitch.com/...
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3answers
41 views

What schema.org type should be used for content created by users for their buy or sell ads?

In my website users can create their ads. Each ad has the following items that displays for public: ad title ad category (for example ad is about constructions or IT or …) ad type (for example ad is ...
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1answer
25 views

Getting this in Google SDTT Tool: “The URL could not be rendered. Some markup may be missing.”

Structured Data Testing Tool giving error in testing via fetch url but working fine when pasting the code. I have some JS code which fetches some content and dynamically inject in the HTML. So I am ...
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When to use the “mentions” property of Schema.org, for what kind of references?

The mentions property can be used on CreativeWork, therefore on every Article and WebPage. The value for this property is Thing. This gives webmasters very comprehensive possibilites. In theory ...
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26 views

Schema.org markup for category list page with content?

I have a website that list available jobs in my area. For each job detailed page, I already add JobPosting and breadcrumb markup, and it work like charm. However, I'm confused on which of the ...
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1answer
76 views

Google Structured Data Reviews without penalize SEO

I was implementing structured data in my companies website when I found this guide: https://developers.google.com/search/docs/guides/sd-policies Well, there's a point that bothers me: note that ...
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1answer
22 views

Schema for Historic building or place with price?

I'm having a problem with adding an appropriate schema to historic buildings, temples that are also tourist attractions etc. <script type="application/ld+json"> { "@context": "http://...
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1answer
50 views

How can http://schema.org be used in JSON-LD's @context, even though it's not a JSON-LD file?

As far as I can see in the JSON-LD spec, section 3.1 - The Context, @context can either be: an inline JSON object: { "@context": { "name": "http://schema.org/name" } } or a string ...
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1answer
71 views

Can I use BreadcrumbList Structured Data on my site if I don't display a breadcrumb trail on the page or in my URL structure?

I have read that breadcrumbs help Google understand the structure of your site better so I would like to implement it on mine. However, I don't currently have a breadcrumb trail that's visible on the ...
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1answer
28 views

How do I represent in code a schema.org Thing marked up as text?

Note that this question is at the border of StackOverflow and ProWebmasters, so please forgive me if you think that it belongs to SO; but I'm afraid that it would be closed over there as "not a ...
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1answer
14 views

regex interpretation for a json additional properties

I aim to create a condition for additional properties in JSONschema that handle any schema (all the types such as object|array|Boolean|string|number|null) and if the type is a string then it could be ...
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1answer
29 views

How to make a 'data' URI image understandable for Google?

I use Schema.org markup for my website to make it more understandable for search engines. I generate an image (using PHP) for each post. That image isn't a stored image with a specific URL. So it won'...
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47 views

Adding “areaServed” to LocalBusiness without diminishing Google Local Pack status

Google Local Pack is extremely important to our service locations. Having said that, we would like to take advantage of areaServed schema. Example 4 suggests this: https://schema.org/LocalBusiness If ...
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27 views

Multiple (same type) schema objects on the page - any way to set one property for all of them without repeating it for each object?

I'm setting up the Structured Data for a new site that publishes buyer's guides for products. These guides will be in the form of articles with roughly 10 items each, and I'm implementing Review ...
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2answers
45 views

What Schema.org type should you use for a cruise?

After looking at the different schema types that are utilised by Google, I have been driven towards Event. However, this type appears to be incorrect. Google says: Don’t promote non-event ...
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15 views

Are schemas from Schema.org good for SEO or not? [duplicate]

I keep seeing people here saying in comments that SEO is no good for SEO, yet Google's web developer's guide does indicate that structured Schema data is best for SEO as Google Search works hard to ...
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26 views

Whats the schema.org for a social status post?

I've looked at many schema.org types, but can't find the right one. I want to mark-up a simple post, which could contain up to 3 OPTIONAL pictures and many comments. There is DiscussionForumPosting: ...
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1answer
24 views

JSON-LD for event not needing tickets/performers

I'm currently developing a page for an upcoming unicycling competition where teams from all over the country attend and the entry is completely free for everyone. I tried to support my SEO by ...
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1answer
53 views

Can we add multiple schema.org JSON-LD code blocks to the home page of a website?

Can we add multiple JSON Code on a website like organization, services, local business?
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1answer
38 views

Correct Schema.org for user-generated social media content

I'm a server-side developer dabbling in structured data (Schema.org) for the first time. The web application I'm developing contains user generated "topics" in which said users can submit bite-sized ...
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1answer
41 views

When referencing an entity from another page, should only @id and @type be specified, or should all necessary attributes be duplicated?

I have multiple web pages in my website; "about" page (e.g.: http://example.com/about/) and "blog" pages (e.g.: http//:example.com/blog/1/). In the "about" page, I have defined authors of the website....
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1answer
31 views

Google XML Feed, Schema and product availability

Regarding product availability, there's that little something I don't quite understand. We have an online store with a few thousand products. Some of those products we don't have "in stock" for ...
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2answers
67 views

Multiple Schema.org ItemLists

I have a page that lists multiple items, and each item has its own set of sub-items that are linked from there to their own separate pages. It looks something like this: Title: Songs written by ...
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0answers
45 views

How can I influence what Google shows under the rich result “Latest from [domain.com]”?

For the website that I am working on, Google has been displaying for a while a rich result consisting of three cards under the title "Latest from [name of the website]". The problem with these ...
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1answer
57 views

Should Website and Organization be linked?

I'm wondering what the effects/benefits/issues are with linking Website and Organization structured data (specifically in JSON-LD). On the homepage of my site I have something like this: <script ...
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38 views

Can ItemList be linked to a variety of other schema properties such as ItemPage, Vehicle, Property [closed]

On a classifieds website, can the markup for the listing pages corresponding to various product categories (properties, vehicles, items & services) be combined with specific markup for the ...
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1answer
27 views

Multiple elements with only some linked to detail pages

First and foremost, I'm creating a website for products which we have to hire. I cannot see a reason why I shouldn't use the Product structured data markup, unless anyone suggests otherwise? Secondly,...
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2answers
279 views

How to fix warning messages in the SDTT if the data is not available?

One of my client is e-commerce marketplace. For their offer listing pages, I have provided a JSON structured data Product markup using aggregateRating as follows: <script type="application/ld+json"...
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47 views

Do we need to include schema JSON-LD in our every pages? [duplicate]

I am trying to implement <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Corporation", "name": "Outside", "alternateName": "Outside", "description": ...