I am not sure Google Adsense is the right ad network for me. I'd like to experiment with a few other options.
I would like to setup another ad network, say Project Wonderful, and have my site display 50% of its ads through Adsense, and 50% through PW. What's the simplest way to achieve this?
The simplest way is to use your server-side scripting language to randomly display either ad network one or ad network 2.
With PHP, you could do something like:
$random = array_rand(array('Google', 'Wonderful'), 1);
if ($random[0] == 'Google'){
//Display the Google ad code here
} else {
//Display the Project Wonderful code here
}
However, it's important to check the Terms of Use for each ad provider to see if the ad networks are compatible. Google, in particular, is a little feisty about what kind of ads they want used in conjunction with AdSense.
There are a number of 3rd parties that help manage and optimize advertising on your website:
The benefit of using these services is that 1) you only need to implement one set of tags on your website, and 2) they dynamically optimize your ad placements to select the ad network that will pay you the most revenue.
If you can't implement this in your server side code, you can use something like DoubleClick for Publishers (DFP) Small Business. It's a free hosted ad serving solution and will allow you to do exactly what you want.
