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I have a great working WordPress site that I make money from because the SEO has been perfect for ages now. I really want to redesign the site (the design is 12 years old now) and I want to use Elementor.

The URLs will stay exactly the same and the content will stay mostly the same, but the "DOM" structure will be changing a lot (mainly because Elementor adds tons of DOM elements.

So will this affect my SEO?

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  • "Elementor adds tons of DOM elements" - Is that tons of wasteful/unnecessary DOM elements that bloat the HTML like many WYSIWYG editors?
    – DocRoot
    Commented Dec 27, 2019 at 22:33
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    Yes it is :) wasteful & unnecessary. but it save's me days of work.
    – Yosse
    Commented Dec 28, 2019 at 19:19
  • If the new page is considerably heavier (loads slower) you might see a small drop, but if you are already ranking really well as you said, then you probably won't see any drops - quite contrary, you might see some improvements because of the better user experience.
    – Andre Guelmann
    Commented Jan 21, 2020 at 13:16

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you just need to check if the loading time change (TTFB mostly). Iif it stay the same, your SEO won't be hurt. The technical part on a webpage isn't the major part of the seo algorythm. Just be sure the structure of your webpage keep the same

  • using of meta data
  • H1, H2, Hn structure
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