We are relaunching a large Website, mainly a redesign, but also changing the URL-Structure for SEO- and Structure-Reasons.
Now we have a strongly ranking page, say with the URL:
https://example.com/book-name/. This page will be moved to
https://example.com/books/book-name/. So far so good, 301 Redirect and we should be done.
Sadly, it's more complicated:
We will have a new page (A Blog-Category-Page) with the same title as the Book, that will have the URL of:
https://example.com/book-name/. So we actually can't use a 301 redirect for obvious reasons.
How would you go about this change, and making it as good as possible to transfer the SEO-Rank of the former
https://example.com/book-name/ to the new page?