1

I want to setup A/B testing using Google experiments where I want to check if users would click a specific button more based on look and feel of the website. These are the steps I plan to follow.

  1. Setup an google-tag to capture the button click event ( Done and Verified)
  2. Setup an Goal with the new event
  3. Setup an experiment with the goal in step 2

I am stuck at step 2, (Check image below)

enter image description here

Improve this question
1
  • I will also suggest adding a new view for experiments as it will affect your overall conversion rate for your default view which may skew your reporting data. Just a heads up if not done already!
    – Kirsty Simms
    Commented Dec 21, 2016 at 12:16

1 Answer 1

Reset to default
1

OK, I finally figured it out. The field values are the same as the values in the Events -> Overview section

eg:

  • Event Category: Button Click
  • Event Action: Click
  • Event Label: /mypagename.html

These were set when i created a event tag using google-tag manager.

For the Value field, I had to keep it empty since I am not tracking any values

Improve this answer

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.