Implementing Schema.org LocalBusiness in JSON-LD. The business is for a Gardening.
How can I specify the TYPE to Gardening if it is not recognized in Google’s SDTT?
So I use this:
So where in LocalBusiness do you define the business TYPE?
1 Answer
I would make use of sameAs: something like this way:
<script type="application/ld+json">
{
"@context": "http://schema.org/",
"@type": "Service",
"serviceType": "Gardening",
"sameAs": "http://dbpedia.org/page/Gardening",
"provider": {
"@type": "LocalBusiness",
"name": "ACME Gardening Services"
},
"areaServed": {
"@type": "State",
"name": "Massachusetts"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Gardening services",
"sameAs": "http://dbpedia.org/page/Gardening",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Garden Planting",
"sameAs": "http://dbpedia.org/resource/Garden_planting"
} },
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Garden maintanance",
"sameAs": "http://dbpedia.org/resource/Garden_maintenance"
}
}
]
}
}
</script>
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No. There is no such defined service type, but Schema.org allows to be extended in any way. if you already have this property in your code, you should post full code example.– EvgeniyCommented Feb 20, 2018 at 13:14
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I’m not sure if it makes sense to specify this
sameAsfor theService. It conveys that DBpedia’s "Gardening" is the same entity as OP’s service, which is not true. -- And when using DBpedia URIs to describe the thing (instead of the page),/resource/(instead of/page/) should be used.– unorCommented Feb 20, 2018 at 22:59 -
@unor do you really mean, Google will fail on understanding it?– EvgeniyCommented Feb 21, 2018 at 9:13
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@Evgeniy: No idea, can only speculate (for rich results, Google would likely ignore all properties unless they are recommended/required according to their own documentation). But Google is not the only consumer of the data. -- And if it would get common that properties aren’t used for their intended purpose, they could lose their meaning and consumers might stop making use of them.– unorCommented Feb 21, 2018 at 15:56
Schema nor does it directly improve rankings... you just pointed out exactly what I said... Schema does not directly improve your rankings... Rich snippets increase indirectly and LocalBusiness, as asked in this question, has zero Rich Snippets... therefore the tag SEO as I previously mentioned does not apply.