I have created an online shop for bikes. They do not have an offline (brick & mortal) shop.

Can I use the Schema.org type Bikestore (e.g. in Microdata: itemscope itemtype="http://schema.org/Bikestore") or is it just for local businesses?


https://schema.org/BikeStore (with a capital S) is defined in the following hierarchies:

Thing > Place > LocalBusiness > Store > BikeStore
Thing > Organization > LocalBusiness > Store > BikeStore

The definition of LocalBusiness says:

A particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc.

So, no, it would not be appropriate to use that particular itemtype for an online-only store.

Other Microsoft data from schema.org might be appropriate though.

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