Tweeted twitter.com/StackWebmasters/status/851126509289037824

occurred Apr 9, 2017 at 17:35

formatted text and added needed tags.

Source Link

I'd like to be able to track visitors from transactional emails in Google Analytics, but I'm not sure what values to use for the UTM tags.

utm_mediumutm_medium should obviously be "email", but what about utm_sourceutm_source and utm_campaignutm_campaign?

Is there any good practice for that? The only think I'd like is be consistent.

By "transactional emails" I mean emails like "You've got a new private message", "Confirm your email", etc.:

I'd like to be able to track visitors from transactional emails in Google Analytics, but I'm not sure what values to use for the UTM tags.

utm_medium should obviously be "email", but what about utm_source and utm_campaign?

Is there any good practice for that? The only think I'd like is be consistent.

By "transactional emails" I mean emails like "You've got a new private message", "Confirm your email", etc.

I'd like to be able to track visitors from transactional emails in Google Analytics, but I'm not sure what values to use for the UTM tags.

utm_medium should obviously be "email", but what about utm_source and utm_campaign?

Is there any good practice for that? The only think I'd like is be consistent.

By "transactional emails" I mean emails like:

Source Link

asked Apr 7, 2017 at 7:07

UTM tags for transactional emails

I'd like to be able to track visitors from transactional emails in Google Analytics, but I'm not sure what values to use for the UTM tags.

utm_medium should obviously be "email", but what about utm_source and utm_campaign?

Is there any good practice for that? The only think I'd like is be consistent.

By "transactional emails" I mean emails like "You've got a new private message", "Confirm your email", etc.

Return to Question