Questions tagged [utm-parameters]

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UTM Tracking in GA4 | Firing Problem?

I've created a few UTM links for social media tracking and have validated them as working/proper with multiple tools. That said, when I try to replicate an organic user with the UTM link on a ...
Sev's user avatar
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4 votes
3 answers
873 views

How do UTM parameters work, technically?

There's a ton of information on the web about how UTM parameters can be used to aid marketing efforts, but I'm looking for a technical explanation of how they work in the first place. For example, if ...
Joebevo's user avatar
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2 answers
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How To Set Up GA4 UTM Tags & Test Them With Thresholding Issues?

So I recently downgraded to GA4 from UA. I am trying to set up utm parameters again. They seem easy enough, but the problem is testing them. When I go to test them, my data is thresholded because ...
GuyTryingToSolveAnIssue's user avatar
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1 answer
2k views

How to view organic traffic landing pages in GA4 ? Used to be able to find in GA3

I was using UTM tracking to track traffic from Google Local / Google My Business (GMB) to a website. More info can be found on this here, but in short, you place a UTM tag at the end of your website's ...
sam's user avatar
  • 4,617
2 votes
0 answers
47 views

Facebook referrer - my FB page or someone else sharing my web page

I have a FB page with FB posts. Each posts contains a link to one of my website articles. On my website, I also have links on my blog articles to allow a user to "Like/Share" the article. ...
Trebor's user avatar
  • 3,260
2 votes
1 answer
172 views

getting google adwords to send the utm_term parameter

When I click on a Bing ad for my website the URL that it takes me to has mscklid, utm_source, utm_term and other utm_* parameters that are tacked onto the URL. How can I get Google ads to behave ...
neubert's user avatar
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1 answer
305 views

Google UTM query string delimiter beginning with a hash (#) instead of a question mark "?"

Here is what my URL with a UTM looks like. (for personal reasons, I changed a bit of the URL) www.mywebsite.com/personal/everyday/guide/digital-account/#utm_term=mywebsite online account&...
Ludite69's user avatar
2 votes
1 answer
176 views

How does google analytics deal with source UTM and referral conflicts?

How does google analytics deal with source UTM and referral conflicts? For instance if i have a link like this http://example.com/?utm_source=test hosted on a 3rd party site, if someone visits that ...
sam's user avatar
  • 4,617
2 votes
1 answer
649 views

Any downside of using `UTM` tags for backlinks to my site?

Ive been trying to get more information from google analytics about our website referral sources, but like most people 90% of the traffic is showing up a "direct". To get around this for ...
sam's user avatar
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1 vote
0 answers
159 views

Facebook tracking with utm tags results in 100 percent bouncerate for certain browsers

I´ve experienced problems recently with the tracking of facebook ads. Solely traffic from Android Webview browser gets registered, all traffic from other browsers have a bouncerate of 100percent. I ...
testting testing's user avatar
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132 views

Why am I missing pages on Google Analytics?

I'm new to GA and I'm trying to create a couple of UTM links to specific pages of my site. I can see that the integration is working as there are visits to the pages when I click on those pages. ...
cracksix's user avatar
2 votes
1 answer
294 views

How can I merge historical source/campaign/medium in Google Analytics?

I typically direct traffic to the sites I work on with heavy use of UTMs for later analysis, eg: domain.com/some_page?utm_source=eblast&utm_campaign=january_campaign...etc Unfortunately the one I'...
LittleBobbyTables's user avatar
1 vote
0 answers
26 views

A source associates with one only page. Why would Google Analytics report more than one landing page?

In my understanding, in Google Analytics, a landing page is the first page the user visit in a session. If for a specific UTM parameter (e.g. source) there is only one page using it, then in the ...
Ooker's user avatar
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1 answer
279 views

Google Analytics not showing accurate data of UTM-tags

My UTM-tags are being activated as they do show up in Google Analytics real-time traffics tab. I can exactly see my medium and source whenever I test them. However, when I go into all campaigns the ...
Niels_T's user avatar
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1 answer
499 views

Can I add utm tracking parameters to affiliate clicks via a cloaked link?

I own an affiliate blog through which I started earning commissions in the last couple of months. With that said, I'm having a hard time tracking my converting articles. Whenever i get a commission ...
marouane91's user avatar
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0 answers
91 views

Cross Domain Tracking with Multiple GA UA Properties, Single GTM Container

I have a client who wants to route page views into separate GA Properties based off a returnUrl UTM. I am trying to configure this in one tag using one GTM container. I know that using cookies for ...
killer__waves's user avatar
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Exit "Events" on one site drastically differ from the corresponding "Acquisition" data on another site

I have a site (mysite) that refers users to another (othersite). Tracking how many referrers mysite sends to the othersite is crucial. I have access to analytics for both. On mysite, when a user ...
maestrojed's user avatar
0 votes
1 answer
36 views

Can UTM parameters be governed in Analytics or Tag Manager?

I'm trying to understand UTM parameters in relation to Analytics and Tag Manager governance. I understand what the various parameters (utm_source, utm_medium & utm_campaign) are for, and that you ...
Briquette's user avatar
  • 103
1 vote
2 answers
122 views

Track link clicks to external website sent via SMS

I have a website created in Webflow. My company (let's call it myco.example) sends out texts to customers with a link to our client's scheduling page on their website. We created a shorter vanity URL ...
Amanda's user avatar
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1 answer
645 views

Should the Google Analytics utm_medium from Facebook Ads be cpc or display?

Facebook Ads: cpc vs. display? What is the optimal way to set up UTM tracking from Facebook Ads for maximum benefit in Google Analytics in 2020? Typically you see everyone recommending to set the ...
Baumr's user avatar
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1 vote
2 answers
356 views

Custom URLs for Facebook Ads not Showing Conversions in Google Analytics?

I am using Facebook's dynamic url parameters in our paid ads and all metrics are showing except for conversion data (transaction/revenue) in Google Analytics. All the UTMs have validated and all ...
user9722's user avatar
  • 233
1 vote
1 answer
572 views

What's the correct use of dynamic Facebook UTMs for Google Analytics?

This question has two parts: best practice, and issues with reporting. Best practice: Right now, the UTMs that we've set up for our Facebook & Instagram advertising campaigns are dynamically ...
Baumr's user avatar
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2 votes
1 answer
2k views

What happens in GA when a user follows multiple UTM links in the same session

Consider the following scenario - A user follows a UTM-tracked link to our website utm_campaign=external-campaign (and for example medium: social-network, source: linkedin) - During the registration ...
Cyril Duchon-Doris's user avatar
1 vote
1 answer
1k views

Question about getting URL backlinks optimized by UTM parameters and its affect on SEO

I am starting to promote my blog posts on forums etc... I have two these questions: When I trying to get backlinks from forums or comments and contributing as a third person talking about our brand ...
Reza 's user avatar
  • 186
1 vote
1 answer
2k views

301 redirect not passing refer details to GA. Can i use a UTM tracking link in the 301 instead?

I have a link to a site i manage on a 3rd party domain. The link is actually to an old site which i then 301 to the current site. All the sites are http, but somewhere along the way the HTTP refer ...
sam's user avatar
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1 vote
1 answer
561 views

Can you use utm_content without other utm parameters?

tl;dr If you have a URL with a utm_content parameter, but no other UTM parameters, is it possible to track that in Google Analytics? I was trying to help somebody run a very simple Facebook Ads ...
Reluctant Webmaster's user avatar
1 vote
1 answer
2k views

What would happen if a same utm parameter is used multiple times in a link?

Say I have a link: https://www.example.com/?utm_term=X?utm_term=Y then what would happen in my Google Analytics page? The same with utm_campaign, utm_source, and utm_content.
Ooker's user avatar
  • 620
1 vote
1 answer
101 views

Display Ads Medium Showing CPC instead of CPM

For my Google Ads, I'm using a tracking template to apply utm_medium=cpm to designate display ads in Google Analytics. utm_medium=cpc designates text ads. However, it appears as though Analytics is ...
Gesundheit's user avatar
1 vote
1 answer
477 views

Can UTM tags be used for internal links tracking in Mixpanel?

I've always thought that using UTM parameters for internal links would significantly skew data (incorrect attribution and actual number of sessions), at least when Google Analytics is the engine ...
Serge's user avatar
  • 145
2 votes
0 answers
336 views

Why does Google index a URL with UTM parameters when the canonical URL does not include them?

I've noticed some strange behavior in the search results, where Google includes only the "duplicated" landing page in the search results. Searchmetrics website status then also picks up this page, but ...
Asim's user avatar
  • 121
2 votes
0 answers
17 views

Tagging GDN and Video Ads UT Override for non 360 customers

I would like to auto tag my Ad Search campaigns but would like my Video and GDN campaigns to have a medium of 'Display' as opposed to CPM. I know you can do a UTM override if you are a 360 customer. ...
Kirsty Simms's user avatar
  • 1,257
2 votes
0 answers
37 views

Affiliate Custom Campaign Parameters reports in Google Analytics

I am using an affiliate software which automatically passes custom parameters for all affiliate traffic. This custom parameter variable name doesn't match with standard Google campaign parameters. ...
Bhargav Joshi's user avatar
3 votes
1 answer
7k views

How to get utm_content analytics on Google Analytics?

I've sent a newsletter with a link containing this GET variable: "utm_content=xxxx". Can I find how many users have clicked it in Google Analytics? If yes, how?
SyncroIT's user avatar
  • 133
1 vote
2 answers
971 views

How to avoid multiple results in google search for same page if some results contain utm_source parameters?

We have an old domain we are slowly turning off and are currently redirecting pages via 301 redirects to relevent urls on a totally different domain and site, the reason for this being that the brand ...
AdamJones's user avatar
  • 312
6 votes
2 answers
694 views

Is there a set of well-known tracking parameters besides utm_*?

I am collecting a large number of URLs. I am not responsible for the websites in question, and I want to remove tracking parameters that do not affect the content of the website. With the tracking ...
Joe's user avatar
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1 vote
1 answer
412 views

How to get GA goals by a utm campaign?

Is it possible to see all completed goals on Google Analytics by a particular utm campaign?
Oleksandr G's user avatar
6 votes
2 answers
1k views

UTM tags for transactional emails

I'd like to be able to track visitors from transactional emails in Google Analytics, but I'm not sure what values to use for the UTM tags. utm_medium should obviously be "email", but what about ...
Alexey Kosov's user avatar
3 votes
2 answers
7k views

Is tracking pageviews on a PDF possible with UTM tags?

I have a client which has a large amount of PDFs. I know that these do not have a tracking code on them, and have assumed we could not track pageviews and visitors landing on these pages. However, I ...
Kirsty Simms's user avatar
  • 1,257
1 vote
1 answer
66 views

How can I track which retargeting ad is clicked without using UTM parameters?

I have this banner on my website that shows retargeting ads.I wonder if I can track which ad is getting how many clicks without adding UTM parameters.
Cansu's user avatar
  • 155
1 vote
2 answers
1k views

Should I use NOINDEX, FOLLOW to solve link juice dilution for UTM link parameters?

I'm reading that links with UTM tracking code are considered as separate links from Google's point of view and can be recognized as duplicated content. (1) I know NOINDEX, FOLLOW can solve the ...
KDX's user avatar
  • 147
2 votes
2 answers
1k views

Should a canonical URL include tracking URL parameters (e.g. "_utm" parameters)?

I need to add canonical URL meta tags to our website. The general way to do this should include any URL parameters, but is this true for tracking parameters too, such as utm_ parameters? I ask partly ...
Iucounu's user avatar
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0 votes
1 answer
35 views

How to find the customer's visit is from the Google Results Page

As we are moving from the classic Google Analytics to the Universal Google Analytics for the marketing requirement, I need to find out from where the customer is coming from. If he is coming from the ...
Pavan Kumar's user avatar
1 vote
1 answer
379 views

Domain indexed in Google with UTM from another site

A site of mine is quite new (couple of months), α few others in the same niche have added links to mine from their sites. One of them has added a utm to it like: http://www.domain.com/?utm_source=...
Abu Nooh's user avatar
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6 votes
1 answer
350 views

GA ignores tags in utm tagged links

I have a problem with tagged traffic from one social network (odnoklassniki.ru). All links in our latest posts are tagged and shortened by URL shortener of odnoklassniki (shortened link looks like ...
SoWaR's user avatar
  • 61
3 votes
3 answers
4k views

Adding UTM parameters in WhatsApp share button, how?

I'm using this code to generate the WhatsApp share button: <a href="whatsapp://send?text=<?php echo get_the_title(); ?> <?php echo get_post_permalink(); ?>">Share via Whatsapp</a&...
user873041's user avatar
0 votes
1 answer
76 views

How to get a report that has all utm_campaign parameters in it?

When I go to create a segment in Google Analytics I do the following: Click New Segment Click Traffic Sources Then in the Campaign box, I start typing a parameter name, and it starts displaying ...
leeand00's user avatar
  • 1,101
3 votes
1 answer
657 views

Does using the Google URL shortener add anything to utm_ tracking tags in Google Analytics?

I scanned a qr code from a competitor today, and they used the googl URL shortner. Though the destination was a facebook page, not an actual website, I noticed that there weren't any parameters ...
leeand00's user avatar
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