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JSON-LD is a syntax for embedding structured data in HTML5, making use of vocabularies. If the question is about the popular vocabulary Schema.org, use the tag [schema.org].

6 votes

Getting errors "Missing ',' or '}'", "Unexpected token" and "got 'undefined'" for my JSON-LD

You use ” instead of " two times: Instead of "url": "company website jewellers url/”, it has to be "url": "company website jewellers url/", Instead of "sameAs": [ "youtube channel about …
unor's user avatar
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2 votes
Accepted

URL in JSON-LD Schema.org

I’m assuming you are using the vocabulary Schema.org and have something like this: <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "LocalBusiness", "url": "http: …
unor's user avatar
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1 vote

Schema.org WebApplication type for game

Providing data using the Schema.org vocabulary typically has no effect on the ranking. Yes, each of your Web-based games can be represented by a WebApplication. You could also use VideoGame. Or both. …
unor's user avatar
  • 21.9k
6 votes
Accepted

How do I mark up multi product pages with Schema.org and JSON-LD?

I assume you mean two Offer items for one Product (like your example suggests). Instead of repeating the offers property, you have to use one offers property with an array value (in [ and ]): "offer …
unor's user avatar
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1 vote
Accepted

JSON-LD x2 Local Businesses from same Location?

Without linking them You could of course simply use a LocalBusiness for the taxi company on the taxi site, and a LocalBusiness for the tour company on the tour site, without linking them in any way. …
unor's user avatar
  • 21.9k
5 votes

Google SDTT gives error "Missing '}' or object member name." for my JSON-LD

If you want to provide multiple addresses, you have to specify one address property with an array value, not an array of address properties. If you click at the error in the SDTT, the tool correctly …
unor's user avatar
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2 votes
Accepted

Schema.org for multiple areas served and local business

With structured data, there are never "too many signals" as long as these signals are correct and don’t deceive. You can combine the two script elements into one. This offers the advantage to easily …
unor's user avatar
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1 vote
Accepted

Should a multi-type entity (local business that provides a service) be contained in "provider"?

An MTE is one entity with multiple types. Your first JSON-LD snippet describes an MTE, because the top-level object has two types (LocalBusiness and Service). Your second JSON-LD snippet doesn’t des …
unor's user avatar
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4 votes
Accepted

How to describe pixel width of a VideoObject or MediaObject in Schema.org and JSON-LD?

The height and width properties expect either a Distance or a QuantitativeValue value. Both of your corresponding examples are correct: Distance value: "width": "100 px" QuantitativeValue valu …
unor's user avatar
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1 vote
Accepted

JSON LD with ID only parse as "embeded item"

You can’t control which search result feature a search engine should/shouldn’t show (except for not providing required properties, of course). You can convey what the primary entity for the particul …
unor's user avatar
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1 vote
Accepted

JSON-LD problem with non-Latin characters: Product appears as last item of BreadcrumbList

The third ListItem and the Product have the same URI (in @id).¹ This means they are the same thing. If the structure allows it (like in your case), Google’s SDTT displays an item only once, even if i …
unor's user avatar
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2 votes

SDTT shows only the first 'Hotel' in @graph

You open two brackets without closing them, and they aren’t needed in the first place, so you have to remove them: } ] These are between the two Hotel nodes: between the ] (from amenityFeature) an …
unor's user avatar
  • 21.9k
2 votes

How to reference Person in JSON-LD on different domain via @id

This is the correct use of referencing entities via their URI in @id. It doesn’t matter what the URI’s domain is. It doesn’t even have to be a resolvable URI, not even a HTTP(S) URI -- but it’s the be …
unor's user avatar
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0 votes
Accepted

How could I tell Google Search that there are another 3 similar products on a Product web pa...

JSON-LD is just the syntax. The semantics come from a vocabulary (or multiple vocabularies), which defines the properties and types you can make use of in JSON-LD. You are using the Product type fro …
unor's user avatar
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2 votes
Accepted

How to structure an array of entries in schema.org/JSON-LD?

You have to provide multiple MortgageLoan items. Why? Even if multiple interestRate values would represent alternatives (which, probably, isn’t the case), there is no way to convey which interestRate …
unor's user avatar
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