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Google Analytics is a free web analytics solution provided by Google, featuring several client-side APIs, as well as REST APIs for Data Export and for Management.

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Google Analytics | What are the differences between Custom Variables & User Defined?

You are right. User defined variable is a visitor level custom var. However, User defined variable could be deprecated and would recommend you to us
Ravi Pathak's user avatar
1 vote

How should I track multi-valued page attributes (e.g. tags) using custom variables?

Depending upon how many tags you have in total in your website, you can create a binary function checking whether a specific tag exist on any given page or not and get that value fired as page level c …
Ravi Pathak's user avatar
1 vote

How do I remove outlier data from a Google Analytics chart?

You can use Advanced Segments to exclude that pages and put together that chart after applying that segment (which excludes those outlier) pages.
Ravi Pathak's user avatar
1 vote

Google Analytics - Phone Orders Internally

Check out Google Analtyics apps gallery, it has about 20 integrations with the ability to track phone call tracking. See if its helpful.
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