0

My site is translated into 8 different languages (english, spanish, portuguese, german, french, italian, dutch and russian). All language versions of the website share the same Adsense data-ad-slot ID.

When trying to set a new custom channel as a targetable ad placement, there is an obligatory field called Site language.

enter image description here

Do i have to create custom channels as a targetable ad placements for each language? If not, how will the advertiser know the exact language version in which their ads will be displayed on?

I really don't want to end up creating a new ad unit for each language and size (i use 728x90, 160x600 and 336x280). That would mean having 24 ad units instead of just 3.

Thanks.

1

Google will target the ad toward the language of the page, the site, the user, and the advertiser: https://support.google.com/adsense/answer/2753586?hl=en

This is a good question however! I can see hesitating creating 24 channels though that may be a great idea(!) for the advertiser and you may (likely) get better bids on these channels. You can, I assume, use the description section for this too, however, I still think that separate channels is the best idea even though it is more work. It may be a price you want to pay for better ad placement, bids, and ad CTR (click-through rates). It sounds like a win win win to me.

|improve this answer|||||
  • Great feedback. Yeah, i'm thinking it'ill be better to create channels for each language case. May I ask an additional question since it seems you know more about the targetable ads? If a custom channel is assigned to 2 different same-size ads (i need 2 because there are 2 different color schemes), will the advertiser bid per custom channel or per one of those 2 ads? – Andres SK Jul 24 '15 at 16:22
  • 1
    @andufo I am not the expert- I just have been going through some of the same things lately. They can only big on the channel as far as I know. I am not sure they can see color themes when they bid- I would bet not. If you think this is important info, you can try a test and mention the color theme difference in the description and see what you get. I do not think I would work this hard though. I would think that ad sizes and placement (language too) would be more important. – closetnoc Jul 24 '15 at 16:39

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.