We're looking at using http://www.pardot.com/ to track certain links/buttons on our website. We can give users extra "points" for clicking those elements. A way to grade potential leads. In order to do this with Pardot, they say that a redirect has to be placed on the element's link.
After the redirect is made in the Pardot Admin, you're given a new URL to place on your website to replace the existing outbound link. When a user clicks the button with the new Pardot link, they're "redirected" without knowing they were. In other words, if the original button link took users to
example.com, the new link also does too, even though it's a redirect.
This would be fine, but I'm thinking of SEO. Search bots will try and follow one of these links and just be presented with a 301 redirect, and stop there, right?
We link out to our store (which is on a subdomain) quite frequently, and this would be bad news, because we obviously need the backlinks indexed by search engines.