4

So we are running a campaign with a qr code that has some google analytics query strings embedded. We've setup our IIS to do a 301 redirect on the folder that sends the user off to a 3rd party CRM.

Do we need to process the query string using some type of backend with google analytics before we redirect? Do I need to remove the 301 redtirect from iis and do the redirect based on my code? What's the best approach for this?

this is my query string format:

http://www.qrstuff.com/?utm_source=flyer&utm_medium=qrcode&utm_content=apr2011& utm_campaign=spring

Improve this question

2 Answers 2

Reset to default
1

It depends what's your goal and who's the GA owner.

If you want to track this UTMs on your side, yes you should send it to GA before redirection. Read about Measurement Protocol

If you want to pass this UTMs to 3rd party server, answer is redirection with querystrings

Improve this answer
1
  • Our goal is to track if they come from qr code. We are the GA owner. They are hitting our redirect on our domain and then redirecting them to a 3rd party form on a different domain.
    – runners3431
    Commented Mar 17, 2015 at 14:47
1

You'll probably want to use GA's measurement protocol. Here is the dev guide on that: https://developers.google.com/analytics/devguides/collection/protocol/v1/devguide

You can keep the redirect setup on IIS to send the 301 response, but before sending the redirect use that protocol to send the hit payload.

Improve this answer

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.