Where is the Traffic Sources Report in Universal Analytics?

I'm in Unit 2.2 of "Getting Started with Digital Analytics" and in the existing Universal Analytics account I can only find Realtime Traffic Sources, and there is nobody on my site at the moment.

When I search for Traffic Sources Report in Analytics, the only thing that comes up is the Real Time traffic sources. Did they change this from the days of Google Analytics?

1 Answer 1


"Traffic Sources" has been renamed "Acquisition"


Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.