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I'm working on a WordPress website of a little company, let say: www.xxx.com.

Now they want a different website for their workshops.

What is the most optimal construction thinking of SEO?

1) www.xxx.com + www.xxx-workshops.com

2) www.xxx.com + www.xxx.com/workshops

3) www.xxx.com + workshops.xxx.com

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Using a subdirectory will profit from the existing links and "value" of the www.xxx.com domain. A new (sub)domain will have a lower ranking in the beginning will need extra work.

As long as the company wants to rank with its page and the workshops are somehow related to the company, you should go for the subdirectory.

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  • Thanks. So I should go for www.xxx.com/workshops? But workshops.xxx.com will also profit from the existing links and "value" of the www.xxx.com domain or not?
    – waanders
    Commented Jul 1, 2013 at 18:05
  • Search engines usually treat different sub-domains as different things and thus workshops.xxx.com will not profit from existing links. At least not as much as a subdirectory
    – Patrick
    Commented Jul 1, 2013 at 20:13
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Subdomains have been created for needs like you have.

If xxx in your domain name is a brand name, it's logical to create shop.xxx.com or workshops.xxx.com.

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  • Okay, but will this generate the same amount of traffic as with the total of 2 different domains?
    – waanders
    Commented Jul 1, 2013 at 18:06
  • Subdomains are separated of the main domain. In that case, traffic will be divided between the two websites.
    – Zistoloen
    Commented Jul 2, 2013 at 7:49

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