Can anyone advise why my impressions dropped and traffic as well?
I used to have very generic keywords such as:
- anti aging,
- anti wrinkle,
- face cream,
- eye cream.
I thought they were bad and made the keywords more specific:
- anti wrinkle eye cream,
- anti aging face cream,
Following that change, my impressions and traffic dropped dramatically! I used to get 45+ visitors a day, now I get 15- visitors a day.
What is the way forward? I thought what I did to the keywords was good?