We launched a new website in March this year and site traffic has been fairly consistent, however, since the beginning of September I noticed a huge drop off in traffic, all of which seems to be direct.
Digging in to this a little further in Google Analytics it showed that the drop-off in traffic has come from two countries - the US (50% reduction) and Germany (almost 100% reduction), and it appears to be that for the US the loss in visits were direct to the home page (23,000 down to 10,000), whilst for Germany they were direct to our press page (bizarrely getting approx. 4,000 visits a month just from Germany to this page compared to a handful from the rest of the world), and bouncing immediately without visiting another page.
All other channels have remained at a consistent traffic level, just direct affected.
I'm guessing there must have been some kind of bot that was causing this but I'm being asked to report on positive trends since the new website launched and want to be able to caveat what's caused this almost overnight changed (2nd September from US and 24th September from Germany) so wondering if anyone knows of an event that may have caused this or a way that I could find out what's happened.