How to correctly select ccTLD domain for same speaking native language countries?

Question

We know that South America's native-speaking language Portuguese (Brazil) and Spanish (Spain, Argentina, Colombia, Chile, Peru, Uruguay, etc.). My keyword targeting audience to South American users.

I want to take a second-level domain example.com.es (Spain) that will run with a micro-niche blog website and will need to target both country + language.

Now, Can I rank South American's Spanish language country with example.com.es?

Can I get any SEO facilities for Spanish 2 letter language code - es

and for Portuguese language example.com.es/pt

that's a good or bad strategy?

Answer 1

You cannot use country code domains for languages purposes and get SEO rankings outside the country of the domain. Google only shows example.com.es URLs in Spain. Those URLs won't show up in Spanish speaking South American countries.

The only way to get a domain to rank on Google in multiple countries is to use a generic top-level domain:

Generic Top Level Domains (gTLDs): Unless a top level domain is registered as a country code top level domain (ccTLD) with ICANN, Google will treat any TLD that resolves through the IANA DNS root zone as a gTLD. Examples:

• .com
• .org
• .edu
• .gov
• and many more...

Generic regional top-level domains: Although these domains are associated with a geographical region, they are generally treated as generic top-level domains (much like .com or .org):

• .eu
• .asia

Generic Country Code Top Level Domains (ccTLDs): Google treats some ccTLDs (such as .tv, .me, etc.) as gTLDs, as we've found that users and website owners frequently see these more generic than country-targeted. Here is a list of those ccTLDs (this list may change).

• .ad
• .as
• .bz
• .cc
• .cd
• .co
• .dj
• .fm
• .io
• .la
• .me
• .ms
• .nu
• .sc
• .sr
• .su
• .tv
• .tk
• .ws

Answer 2

There are no ccTLD content restrictions. You can put, for example, English content inside an .es (Spain) ccTLD.

In my opinion, using a country to target a specific language audience is an error, because the language is above the countries.

Try to use a generic TLD like, com, net, org or the new ones as online, site, etc.