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I am trying to restructure our website that is focus on Healthcare and could you please help me which of these two decisions for URL is better for SEO ? we present best providers for any healthcare procedures in each city and country. here is an example of rhinoplasty procedure in turkey:

www.mywebsite.com/en/rhinoplasty/turkey

www.mywebsite.com/en/rhinoplasty/rhinoplasty-turkey

1-is it necessary to write exact focus keyword in last folder of URL? In this example, rhinoplasty is our pillar page, so it has so many cluster contents that link back to it, such as this procedures in each countries, ...

2-Is it necessary to put our main pillar pages in top level of URL? can we locate all pillar pages related to cosmetic surgeries inside cosmetic-surgery folder?

Pillarpage: www.mywebsite.com/en/cosmetic-surgery/rhinoplasty

www.mywebsite.com/en/cosmetic-surgery/rhinoplasty-turkey

  • Google doesn't care much about words in URLs for rankings. Do what makes them best for users: descriptive enough but concise. – Stephen Ostermiller Feb 3 at 9:56
  • Is it necessary to put our main pillar pages in top level of URL? – Reza Feb 3 at 11:19