I have two goals setup in Google Analytics - a subscription order and a one time order. Both goto the same thank you page put produce different parameters. Using the regular expression option in the drop down, how can I match the following?

One time order (the random numbers and letters are variable):


Subscription (the random numbers and letters are variable):


  • Are there any parameters, that should not qualify as a goal? E.g. type=other. Or basically any /thanks/ visits count as a goal?
    – kgrg
    Commented Sep 11, 2019 at 10:37
  • using regular expression you can use the | operator. Example : (a|b) Matches the a or the b part of the subexpression.
    – pjmg
    Commented Sep 11, 2019 at 15:40

1 Answer 1


You can split these out as two separate goals if there is some identifying feature of each version of the thank you page URL that is not present in the other.

From your examples it looks like type=onetime and g=stripe distinguish the versions of the URL. Assuming that's true and allowing "stripe" to vary, here are regular expressions you can use:

One-time: ^/thanks/.*[?&]type=onetime

Subscription: ^/thanks/.*[?&]g=

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