I have a chat feature on my site, which some of my users LOVE, and some don't use at all. I'd like to know how many of my users visited the chat page (% of total unique users, I guess).

For example: if I had 10 users on my site last month and 3 of them each visited chat 10 times, while 7 of them never went to chat at all, I want to know that 3 people used the chat page (not that that the /chat page had 30 entries).

How can I get this out of Google Analytics?

  • 1
    Please advise on what you use for your chat. Companies can usually provide you with a report that you can extrapolate into a data base or a spreadsheet. Each person is identified with their unique IP address as well. – Maria Calamanan Jul 23 '19 at 13:34
  • Sorry, I totally forgot to mention - this is a question about Google Analytics! I just need to know how to find that info in GA. – Eric Jul 23 '19 at 14:44

You can add a "Users" column to the "Content Drilldown" report.

  1. Navigate to "Behavior" -> "Site Content" -> "Content Drilldown". Google Analytics Content Drilldown Report with Edit
  2. Click to Edit that report
  3. Add the "Users" metric. Google Analytics Customize Content Drilldown Report
  4. Now that report of URLs on your site will have the "Users" column with the metric that you want.
  5. If you want to find a specific URL from your site on that report, use the search functionality built into the report. For example you might search for "/chat" if that is the URL path of chat on your site.

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