I’m auditing an e-commerce website but I’m having really difficult time figuring out why Googlebot can’t render the pages correctly. When I check the cache of the pages I see that Googlebot couldn’t render much of the content.

A url for instance: /kadin-deri-ceket-35

what users see vs what googlebot see

I have an guess about what might be the issue but I’m not sure: The URL has escaped fragment version (in this case the ugly URL is /kadin-deri-ceket-35?_escaped_fragment_=&) but Googlebot doesn’t request it because original URL doesn’t contain a #!hash fragment or meta tag <meta name="fragment" content="!">

Or maybe it might be due to robots.txt has a line which disallows /Handlers/ (I don’t know what it is).


  • You need to place your GA code before the closing </head>. You have it placed above your meta data. – norcal johnny Aug 11 '18 at 6:39
  • Googlebot just stopped crawling escaped_fragments altogether: searchengineland.com/… – Stephen Ostermiller Aug 11 '18 at 15:42
  • Have you used the "Fetch as Google" tool from Google Search Console? The Google cache isn't necessarily what Googlebot sees. Fetch as Google will do a better job of showing you how much of the site Googlebot is able to view. – Stephen Ostermiller Aug 11 '18 at 15:43

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Browse other questions tagged or ask your own question.