I’m auditing an e-commerce website but I’m having really difficult time figuring out why Googlebot can’t render the pages correctly. When I check the cache of the pages I see that Googlebot couldn’t render much of the content.

A url for instance: /kadin-deri-ceket-35

what users see vs what googlebot see

I have an guess about what might be the issue but I’m not sure: The URL has escaped fragment version (in this case the ugly URL is /kadin-deri-ceket-35?_escaped_fragment_=&) but Googlebot doesn’t request it because original URL doesn’t contain a #!hash fragment or meta tag <meta name="fragment" content="!">

Or maybe it might be due to robots.txt has a line which disallows /Handlers/ (I don’t know what it is).


  • You need to place your GA code before the closing </head>. You have it placed above your meta data. – norcal johnny Aug 11 '18 at 6:39
  • Googlebot just stopped crawling escaped_fragments altogether: searchengineland.com/… – Stephen Ostermiller Aug 11 '18 at 15:42
  • Have you used the "Fetch as Google" tool from Google Search Console? The Google cache isn't necessarily what Googlebot sees. Fetch as Google will do a better job of showing you how much of the site Googlebot is able to view. – Stephen Ostermiller Aug 11 '18 at 15:43

You Global Site Tag (gtag.js) tracking code is placed before the </body> and it should be placed into <head> of the pages you want to track.

  • Norcal Johnny already pointed that out. This answer is very short and doesn't add anything original. – Stephen Ostermiller Aug 11 '18 at 15:52
  • As I didn't find this "You have it placed above your meta data. –" in NJ's answer easy to comprehend (the code was places right before </body> - how is that above meta data?), I thought it should be easier to understand it like this. That's all. – Mnea Aug 13 '18 at 7:28

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