I am selling report data on a website that I am managing. If I had a report called "My-Report". Let's say a new version comes out quarterly. If I bought it in January, I would likely buy it again in April. I am worried that we will be losing SEO on our products by constantly creating new urls that would incorporate the difference. Such as "My-Report-Jan" or "My-Report-Apr".
I wanted to know if the following would be a good practice or bad. If I keep the URL "My-Report" and update the item that you get each time. Every time the new report is released. Do I need any metadata to reflect this?
If I clearly display the date of the report on that page. Will that be good? Also, I would come up with a system to archive old versions still making them available to user's that have already purchased it.
- Is it safe/best practice to maintain the URL and update the product?
What data should be displayed in the meta tags if this is a good approach?
If this is a bad idea. What would be the best way of handling this?