We have a browser games portal and would like to measure retention for specific games via Google Analytics.
So, basically, the question we want to answer with data is this one: Of the people who play game X, what % returns to game X within 7 days.
In our case, a game play is a pageview (or an impression with the game name in a custom dimension).
User Retention, but as I understand this, it's only on a sitewide level by default.
We tried making custom segments for specific games, but the problem is that we want to access this data programmatically.
Is there a way to achieve our goal via
User Retention (
ga:cohortRetentionRate) or should we look for a proxy metric?