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we're currently rebuilding a client's application and are wondering if there are any benefits of serving specific pages to crawlers?

I.E. Semantic html, no stylesheets, additional meta tags?

Would love to know what you think

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That would be a disaster and Google warns you never to do that. Serving pages that are different than what a user would view is considered black hat and will get you banned and put on wanted posters in most countries.

I couldn't quickly find Google's statement on this so I'll leave that as an exercise for you.

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  • Wow, ok. definitely a no no then.Thanks Rob, much appreciated
    – Finn Scott
    Commented Nov 24, 2016 at 13:14

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