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Yesterday before I went to bed, I checked the Alexa ranking for my website and it was somewhere in the ~4 million but today when I woke up, it was back at what it used to be months ago which was 18 million. WTF? So when I first created the website, my Alexa ranking was 18 million then it dropped to 12 million then 7 million and yesterday it dropped to 4 million and today in the morning was back to 18 million. I mean nothing has changed from yesterday, everything is the same. I checked my Google Webmaster Tools and Google Analytics and there's nothing wrong.

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for my webpage, alexa in free version has nearly similiar numbers like google analytics has for my page –  john Smith Feb 22 '14 at 21:58
That is a very rare case. –  closetnoc Feb 23 '14 at 0:58

2 Answers 2

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Simple answer. Alexa is junk. Do not even look at it. Only for the most active sites will the Alexa number mean anything. Otherwise, it will be a misleading metric that should not be paid attention to.

The reason is that Alexa has to extrapolate their results based upon a self-selective group. Alexa says that it's toolbar users are diverse, however, clearly it is a self-selected group regardless - meaning that the data sample is provided by only those who would install the Alexa toolbar. In the statistics game, that is a disaster. Only random samples work. Even then, the larger the sample size the better. Think about it. Who installs the Alexa toolbar anymore? Especially when they get a new computer? The Alexa audience is becoming narrower as fewer people install the toolbar and those who do fit within a smaller group of those who would. It was a flawed system right from the start. At least from a statistics analysis point of view.

To that end, sites with less traffic have less sample data to make any clear indication. This is why Alexa varies so widely and hence why you should not pay attention to the metric at all.

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The reason why Alexa ranking is important to me is because people who want to do business with me, they look me up on Alexa ranking and see if my business is worth it. This is why I hate Alexa ranking so much because it ruins my business. :( –  HenryBR Feb 22 '14 at 22:19
I understand. However, it is your job to ascribe the value of your company. Businesses that rely on Alexa rankings are foolish and very behind the times. You must be able to ascribe your companies value and how that is not reflected in foolish metrics such as Alexa. –  closetnoc Feb 23 '14 at 1:02
The best way to effect a useful Alexa rank is to drive more traffic to your site. The ranks you offered are low. One reality is that perhaps the people who visit your site are not the type of people who would use the Alexa toolbar. You can encourage your users to install the Alexa toolbar. Better yet, make your site attractive the more people thus driving traffic. This is the best solution. Enough traffic, then Alexa will have enough sample data to rank your site better. –  closetnoc Feb 23 '14 at 1:38
Just now my website got updated again on Alexa and it went back to 4 million. Maybe it was a glitch in the system or something? It just jumped back from 18 million to 4 million. –  HenryBR Feb 23 '14 at 5:37
Again. It is bad statistical analysis based upon a flawed premise that effective analysis can be had on a selective sample. That is impossible. Day 1 in any SA 101 class. You have to understand that there is a lot of garbage data surrounding website performance found all over the web. Just Google your domain name without the TLD or www and see how many sites try and get into the game. Almost all of them are junk. Alexa knows very little about most sites and cannot properly tell you the performance of your site as well as you can. Simply put. They haven't a clue. Forget about them. –  closetnoc Feb 23 '14 at 5:58

As covered by many other questions here, Alexa is useless and relies on users using their toolbar. You shouldn't pay attention to their data, it's irrelevant.


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