We all know that Alexa ranking is not accurate as it make use of only the visits by the users having the Alexa toolbar installed in the browser.
My question is, I'm regularly tracking the visits of a website using Google Analytics. The traffic remains the same but the Alexa ranking dropped heavily. Can anyone explain this? Can anything be done about this?
I've already done tweaks like installing Alexa toolbar, having customized Alexa toolbar installation option on the website and blogs (which was a success). Am I missing something?