Possessing in-depth knowledge of the following ethical/white-hat techniques as accepted by major search engines Google, Yahoo and Bing etc.
• Monitoring site performance, keyword performance.
• Implementing strategies for increasing site ranking.
• Implementing SEO On-page strategies for achieving top ranking positions in major search engines that include Strategic Keyword Research, Landing Page Identification, Meta Tag Design, Content optimization, HTML Optimization, Heading Optimization, Footer Optimization, RSS feeds.
• Researching and resolving HTML code and content, link architecture and navigation issues.
• Developing link building strategies including Manual submission to all major search engines, WEB 2.0, Social Bookmarking, Article Submission, Blog Submission, Press Release submission, Forum Participation, Business Listings, Social profile, Classified Ads, Link Classifieds, Link Exchange.
• Monitoring Google Analytics and Webmaster tool.
• Staying updated with current search engine news and trends.
• Social Media Optimization: Facebook, Twitter, LinkedIn, Blogs, etc.
• Staying updated on PPC management techniques - Google Ad words.